Hedrick+R+final+report+proposal

Hedrick R.

To: Proximity Video Team From: Robert Hedrick Date: April 1, 2010 Subject: Proposal for female advertizing

it is well known that the majority of advertizing if geared toward reaching the female population. However, much of this advertizing is going to waste. The place where a company advertizes is just as important as how the product or service is advertized. In other words, many companies are placing in advertisement that does not fully reach the female population due to their placement. I propose to write a report which answers the question of whether or not streaming contact is or is not a good place for advertisers to reach a female audience.
 * Need **

it used to be clear where the most opportune places to advertize were, however, with new technology popping up every day, this question is not so easy to answer? Given this information, it is clear that new places to advertize to people are needed. These divisions are made even clearer when we understand that with all the different methods for people today to receive entertainment, the methods that they use depend on certain factors. These factors include age, sex and knowledge. Being able to decide which place to advertize a product or service targeted at a specific sex is vital for any company if they wish to succeed.
 * TV. and radio advertisements do not reach as many people as they used to
 * Gen Y constantly uses alternate means of entertainment other than TV. and radio
 * New avenues for advertisements appear very often

Proximity clients need this report to give them the information needed to reach their target group in the most effective manor.


 * Topics **

the following proposal will include the following topics:
 * The constantly changing technology
 * Differences between Sexes, ages, and how they view entertainment
 * How females specifically view entertainment
 * The best method to reach the female population
 * Sources **

Hulu. Retrieved April 12, 2010. Hulu's site gives a great deal of information to its advertising success. []

The hulu website gives it's viewer the opportunity to view each company that currently uses the site for advertising. This creates an advantage by not only seeing the current companies that use the site, but also being able to see the success for each company from using the site.

YouTube. Retrieved April 12, 2010. Similar to Hulu, YouTube gives information on advertising as well. []

As a very important player in the streaming content arena, YouTube also is another great source to use for advertising. However, the question remains is it a good place to place the female Gen