R.+Hedrick+Report+Prospectus



= Hedrick R.Saving Companies from Wasteful Advertising =

// Always Reach your Target Audience //
=__**The problem**__= As technology continues to change, so does the way Gen Y views and recieves their entertainment. This simple fact has made advertising to Gen Y difficult in that old means of entertainment are no longer being used. With the new methods of recieving their entertainment, companies need to change how they advertise if they still want to reach their target audience.

=__Proximity's Advertising Solution__=

Focus Group results have shown that not only do Gen Y have a large variety of ways to view entertainment but that they also use most of them. The fastest growing method is streaming video content either from online sources or through consoles such as XBOX 360 or Blue Rlu ray players. Along with this fact however, it is important to notice that females are using this method of entertainment less frequently as males do as they prefer watching shows like //Dancing with the Stars// and //American Idol// on prime time cable. Further more, it is important to note that there is a possibility for streaming companies to start charging users for their service. This would have a negative impact on the way that Gen Y uses this method.

Knowing this, companies looking to reach females belonging to Gen Y should use the majority of their advertising efforts on prime time cable during the shows mentioned above. In order to reach males however, companies shsould invest in certain streaming video providers such as Hulu. For more information, please visit [|www.proximity.edu].

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