Lam+M+Report+Proposal

Lam M TO: Proximity Video Team FROM: Matthew Lam DATE: May 15, 2010 SUBJECT: Business Strategy Proposal

Films bearing 3D technology have recently experienced a surge in popularity. Since 3D technology was first introduced in the early 1900's, it has had several short-lived periods of commercial success, followed by complete consumer disregard. I propose to write a report on weaknesses in the business strategies of 3D film makers, and how they can be improved.

3D technology creates an incentive for people to view films in the theater. With the right business strategy, there is a potential for the 3D film market to become a continued success. **
 * Need
 * ** History has proved that 3D technology is a novelty feature that initially attracts consumers through hype. After peaks in viewer interest, business strategies should adapt and cater to a smaller audience. **
 * Constant raises in 3D movie ticket prices, coupled with the current increase in the online video access will encourage younger viewers to watch movies online.
 * Keep 3D films consistent in quality so that viewers do not feel as if they are taking a gamble every time they pay a premium price in the theater.

The market for 3D technology is sensitive to change. While 3D technology presents a unique medium to view movies, incentives for viewers to choose 3D over 2D must implemented. Strategies used to capitalize on other products should not be used on 3D movies because the novelty of 3D is completely preference based.

The proposed topic: "Potential downfalls of the film industry's use of 3D technology" will cover the following topics: **
 * Topics


 * The history of 3D technology in film
 * The current state of 3D and it's benefits
 * Effective selection of genre
 * Attracting viewers through incentives


 * Sources**

Plaza, Rob. "3-D Is Hot & So Are These Stocks - Investment Ideas." //Zacks Investment Research // . Newstex, 29 Mar. 2010. //LexisNexis Academic // . Web. 18 May 2010. 

This source contains information about the benefits of 3D movies, and also includes statistics regarding the number of 3D theaters in the US.

"3D movie screens coming online slower than the movie industry projected." //Technology Blog // . Newstex, 12 Jan. 2009. //LexisNexis Academic // . Web. 18 May 2010. .

This source provides information regarding the cost to make a 3D movie and speculates on the success of 3D.

Speier, Michael. "Content, Technology Haven't Caught Up to Enthusiasm for 3D TV." <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: 'Times New Roman',Courier,Helvetica,Arial,sans-serif; font-size: 12px; line-height: 24px;"> //<span style="font-family: Arial,Helvetica,sans-serif;">The Wrap // <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 24px;">. Newstex, 7 June 2009. <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: 'Times New Roman',Courier,Helvetica,Arial,sans-serif; font-size: 12px; line-height: 24px;">//<span style="font-family: Arial,Helvetica,sans-serif;">LexisNexis Academic // <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 24px;">. Web. 18 May 2010. <http://www.lexisnexis.com.proxy-tu.researchport.umd.edu/us/lnacademic/auth/checkbrowser.do?rand=0.7500518383642137&cookieState=0&ipcounter=1&bhcp=1>.

This source contains information on the revenue of some 3D films. Also contains a lot of information regarding televisions with the capability to play 3D movies and games.

<span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 24px;">Zacharek, Stephanie. "Can 3-D save the movie industry?." <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: 'Times New Roman',Courier,Helvetica,Arial,sans-serif; font-size: 12px; line-height: 24px;">//<span style="font-family: Arial,Helvetica,sans-serif;">Salon // <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 24px;">. N.p., 28 May 2009. <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: 'Times New Roman',Courier,Helvetica,Arial,sans-serif; font-size: 12px; line-height: 24px;">//<span style="font-family: Arial,Helvetica,sans-serif;">LexisNexis Academic // <span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 24px;">. Web. 18 May 2010. <http://www.lexisnexis.com.proxy-tu.researchport.umd.edu/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T9368090101&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T93675600>.

This article includes many first hand experiences that are very commonly stated about 3D technology. Also analyzes whether this new wave of 3D popularity is just a gimmick or if it is revolutionary. <span style="font-family: Arial,Helvetica,sans-serif;">

<span style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-family: 'Times New Roman',Courier,Helvetica,Arial,sans-serif; font-size: 12px; line-height: 24px;">"The next revolution is here digital 3D." //New Zealand Press//. N.p., 11 Feb. 2009. //LexisNexis Academic//. Web. 18 May 2010. <http://www.lexisnexis.com.proxy-tu.researchport.umd.edu/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T9368090101&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T93675600>

This source gives some information regarding the history of 3D movies. Also includes some viewpoints of key directors such as James Cameron.