Press+Release+Maciejak

Maciejak V
 * For Immediate Release **

Contact: Paul Miers - Proximity - (732) 123-4567 ** Advertising Success on Social Media Declining **

// Proximity to Present Social Networking Trends at 2010 New Markets/New Media Conference // TOWSON, MD – May 16, 2010 – Proximity, the leading media analyzing company, announced today that Tori Maciejak, Associate Media Analyst at Proximity, will be presenting at the 2010 //New Markets/New Media// conference on Monday, May 17, 2010 at the Burkshire Marriot Conference Hotel in Towson, MD. The topic will be “Advertising on Social Media.” As social networking trends grow, advertisers are trying to find ways to reach Gen-Y through social media.

Research shows that Gen-Y users ignore advertising on social media sites. Gen-Y users have become immune to seeing customized advertisements on the side bars of websites. · Gen-Y users do not click through banner advertisements, nor do they even notice them. · Gen-Y users will not "become fans" of companies online, and will not check their pages to see updates. · Text message promotions don’t work. · Advertisers wanting to reach Gen-Y should switch to using testing ads.

“Gen-Y users are unreachable to advertisers on social networking sites,” said Maciejak. “No matter how much money companies spend creating pages, they won’t get through to the tech generation.”

**About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.