Adeuyan+O+strategy+report

Adeuyan O

TO: Proximity Social Networking Team FROM: Lola Adeuyan DATE: February 28th 2010 SUBJECT: Twitter Strategy Analysis

The main objective for this strategy analysis report is to look at the social network Twitter which can be simply defined as ‘Information central’. Twitter is the one of numerous information websites that provides topics that include gossip, daily jokes from other twit members and also business information.


 * Profile**

The creation of Twitter did not come in to concept until 2006 but the thought and development has been in consideration for 10 years by Jack Dorsey and two other developers.

Since the creation in 2006 to present Twitter is can be considered one of the major social networking sites that allows famous and local celebrates to get a little closer to their fans with daily updates on activities, concert information and sometimes if you’re lucky celebrates might start brawls amongst each other for the publicity.


 * Competitive Landscape**

Looking over the history and creation of Twitter, Dorsey’s didn’t have a specific group of people he wanted to catch their attention but he wanted the appearance of Twitter to be different from other social networking websites like Facebook and MySpace. For instance, other social networking sites have almost the same format and page layout, while Twitter uses specific things like “my.Stat.us” as the status placement and also you can apply different backgrounds with any Twitter account.


 * Twitter’s Business strategy**

There are numerous ways in which Twitter is expanding its wings globally. Twitter is becoming a social networking that can be accessed at anytime and anywhere as long as there is a form of connection to the internet. They also have extended their reach to affecting the ecosystem in a positive way.

There are applications developed for smart phones that can be downloaded so that Twitter can be accessed at anytime.

Twitter captures the attention of businesses and companies.

· It impacts different community for the better.


 * Implications of Gen Y**

The affects that Twitter has on the Gen Y is going to be very big as the years add on. The huge fanatic trends that grasp a lot of people with of these other social networking websites will also happen to Twitter but we have to give it time.

http://latimesblogs.latimes. com/technology/2009/02/ twitter-creator.html

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