Dukes+A.+Final+Report+Proposal

Dukes A

 TO: Proximity Mobile Team FROM: Andrew Dukes DATE: April 7, 2010 SUBJECT: Proposal for report on Verizon 4G network

Verizon Wireless has long dominated the mobile market with its impressive reputation. They now seeks to improve their service by upgrading from a 3G network to a 4G network. I propose to write a report on how Verizon is positioning itself with a 4G network to stay ahead of the completion.


 * Need**

Mobile customers will want to switch to a 4G network because of the limitation of the 3G network. The 3G network:

• has limited upload and download speeds.

• is inefficient in streaming videos.

• has a slow web browser.

The clients of Proximity can reach Gen-Y consumers more efficiently through the 4G network. The network will offer greater speeds and capabilities for ads. Clients need this report to understand the role Verizon's 4G network will play in the mobile market, and what the network will allow them to do with their ads.


 * Topics**

The proposed report, "Verizon's upgrade to a 4G network," will cover the following topics:


 * When the 4G network will be launched;


 * Where the 4G network will be launched;


 * The speeds and features of the 4G network;


 * The capabilities of the 4G network.


 * Sources**

The following items are key sources for the report.

Bawaba, Al. United States: Sucess! Verizon Wireless LTE 4G Network Works (2009, August 18). Tendersinfo. Retrieved April 12, 2010 from LexisNexis Academic.

Bawaba explains Verizon's new network and its successful trail in Boston and Seattle. He also conveys the general speed and capabilities of the network. The network possess a 700mhz spectrum, which means faster downloading, streaming, and web browsing.

Bawaba, Al. United States: Verizon Speeds up 4G LTE (March 12, 2010). TendersInfo. Retrieved April 12, 2010 from LexisNexis Academic.

Bawaba elaborates on the speeds of the 4G network. He says it has the "potential of achieving peak downlink speeds of 40 to 50 megabits per second (Mbps) and peak uplink speeds of 20 to 25 Mbps, significantly faster than the current 3G deployments". He also says that Verizon is going to launch the network in a series of stages and it will be covering 100 million people in 2010. In addition, Verizon invested 9.4 billion for their new network.

PR Newswire. Verizon Wireless Focuses on Efforts to Ensure That Its LTE Network Will Be the Largest 4G Network in the Nation. (2010, March 19). Newswire. Retrieved April 12, 2010 from LexisNexis Academic.

The author conveys Verizon's high anticipation for their new network. It will ultimately have the broadest geographic coverage, thus offering the most to mobile costumers. Additionally, it will have the most advanced capabilities in comparison to other mobile carriers. The use of commercial broadband technology will separate the network apart from competitors because it will allow Verizon to provide coverage to costumers inside buildings. Reardon, Marguerite. Verizon Expects 4G Launch Next Year (2009, Feb. 18). Cnet Reviews. Retrieved April 07, 2010 from []. This article discusses Verizon's highly anticipated 4G coverage launch that is schedule for next year. Verizon is now testing out the network now to work out some minor bugs. Reardon says that they will have the network up in running in 25 to 30 markets throughout the United States, and they except to fully cover our nation in 2015. The article continues by discussing the 4G download speeds, which is substantially faster than the 3G. Finally, the article concludes by discussing Verizon anticipation of a customer support problem.

Verizon Wireless. Verizon Wireless LTE Network (2009). Verizon Wireless official website. Retrieved April 12, 2010 from [].

This article was retrieved on Verizon's official website. Verizon states the features of the 4G network, and explains how that differs from their older network. Verizon brings a lot of hype to the network by saying that it will allow customers to do things that were impossible before in a wireless environment. They continue by discussing the network's higher data rates, coverage, multipath, mobility, power performance, latency, user support, security, development and worldwide roaming.