Ryou+K.+final+report+proposal

Ryou K To: Proximity Mobile Team From: Kuk Hoon Ryou Date: April 19, 2010 Subject: Final Report Proposal

There is no objection about Apple’s iPhone is the most popular and most desirable cell phone in the mobile market in this era. Now, iPhone has been preparing for expanding its scope of domination through combining with not only AT&T, but also with other mobile network companies such as Verizon. For this reason, other mobile device companies have been checking iPhone and they are making effort for catching up with Apple. In this circumstance, for remaining iPhone’s current users and gaining new customers, I propose to write a report on how iPhone can solidify its position as a leader of mobile market which is rapidly changing circumstance.


 * Need **

Mobile network circumstance is changing and new mobile devices are pouring into the mobile market.

· Expanding iPhone’s business scope through transferring network companies after expiring the exclusive contraction with AT&T · Develop new operations system for iPhone, for example iPhone 4.0 · Listen and respond to users’ opinions and accept and apply those ideas on next updating.

The contraction with AT&T has almost reached the end. It seems to be an opportunity for expanding iPhone’s market scope and gaining more customers. And Apple introduces their new operation system for iPhone and the users’ opinions are accommodated satisfactorily.

The clients of proximity who are trying to target Gen - Y need this report to understand what iPhone should do for keeping their position in the market.


 * Topic **

The proposed report, "The way Apple iPhone solidify their market position." will cover the following topics:

· Apple’s movement for next contraction of mobile network · Apple release new operating system for iPhone (Krazit, 2010) · Users’ opinions on iPhone 4.0 · Implication of Apple’s new OS for iPhone


 * Sources **

The following items are key sources for the report. I still need to find more information as it arises

Blodget, H. (2010, April 10). //Apple Boots Google Off iPhone 4.0.// Retrieved April 19, 2010, from Business Insider: http://www.businessinsider.com/henry-blodget-apple-boots-google-off-iphone-40-2010-4 Henry Blodget talks about the Google button which is disappeared from search screen in the new iPhone OS, iPhone 4.0. He guesses it means the Apple-Google iPhone search deal will not be renewed, Microsoft’s Bing is coming to the iPhone, Apple is planning to build a search engine, and Apple is holding up Google for more money.

Krazit, b. T. (2010, April 8). //Apple unveils iPhone OS 4.// Retrieved April 19, 2010, from cnet news: http://news.cnet.com/8301-13579_3-20002049-37.html Tom Krazit talks about the iPhone 4.0. He well explains each of new functions of the new operation system, multitasking, Apps in folders, VoIP and location, in box improvements, and iAd. He says Stay tuned for much more coverage on the new software and its impact on users, developers, and the mobile industry.

Mediati, N., & Mies, G. (2009, June 17). //The iPhone OS 4.0 Wishlist .// Retrieved April 19, 2010, from PC World: http://www.pcworld.com/article/166883/the_iphone_os_40_wishlist.html Nick Mdeiati and Ginny Miles talk about the iPhone OS 4.0 wish list. Their description is about what users want from next iPhone operation system. So they talk about note Apps better sync with PC, photo sharing Apps, photo editing Apps, multitasking, spotlight, wallpaper on the home screen, bring unity to the inbox, more swipe, terrain view in Google map, and file browsing.

Mies, G. (2010, April 8). //Apple iPhone OS 4.0 vs. the Competition: How Does it Compare?// Retrieved April 19, 2010, from PC World: http://www.pcworld.com/article/193845/apple_iphone_os_40_vs_the_competition_how_does_it_compare.html Ginny Miles talk about comparison between Apple iPhone OS 4.0 and the competition. His comparison based on multitasking function, customization, notifications, universal inbox, gaming, Navigation and map, social networking, and flash support, He generally satisfies with iPhone’s new OS 4.0, but he says 4.0 still has needs to be upgrade based on users’ satisfaction.

Warren, C. (2010, April 8). //iPhone 4.0 OS Adds Multitasking and More.// Retrieved April 19, 2010, from Mashable: http://mashable.com/2010/04/08/iphone-4-0-os-multitasking/ Christina Warren is also talk about the new iPhone OS 4.0. Her description starts with multitasking. The multitasking is what users mostly wished to be included in iPhone. And she talks about Mail, iBooks, enterprise, gaming, and iAd. She says these are just seven of the biggest features coming to iPhone 4.0 OS. More than 100 user features are being added and developers will have access to more than 1500 new APIs.