Ibrahim+Y.+Press+Release

Ibrahim Y. For Immediate Release

Contact: Paul Miers (123)-456-7890

Music Industry's Transition to a Digital-Centric Business Model

Proximity and Digital Downloading to the Elusive Generation Y in 2010 Conference

**Towson, MD - May 11, 2010 –** Proximity announced today that Yimaj Ibrahim will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic covered will be, “The Future of Downloading Music on the Internet.” The transformation from compact disc to digital downloading has created the need for a radical change to the music industry's business plan due to the high volume of music pirating.

There is no question that the internet has completely changed the way we obtain music, these are just a few of the key changes that will be discussed at the conference.


 * Impact MP3 players, such as iPods, have had on CD sales
 * Transition from compact disc to online downloading
 * Music Industry's new marketing and merchandising strategies
 * Future advantages and disadvantages for music artists


 * "The law is quite clear here, and fortunately legal downloading is easy and doesn't cost much" said Recording Industry Association of America (RIAA). " Our goal with all these anti-piracy efforts is to protect the ability of the recording industry to invest in new bands and new music and, in the digital space, to give legal online services a chance to flourish." **

**About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at[] to read more about its take on the social media revolution.