Maciejak+Sales+Letter

Maciejak V May 18, 2010

Ms. Judy Hepperfield, Director of Marketing The Nikon Corporation 304 Baker Street Towson, MD 21286

Dear Judy:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Nikon’s need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing how to advertise to Gen Y online.

As you noted yesterday, Nikon feels that it must establish brand identity with Gen Y now in order to sell its products to capture moments like graduation. I believe Proximity can work with you to devise a campaign that uses testing advertising to achieve that goal.

We can provide you with customized survey and focus group results to help shape Nikon’s image as a technologically advanced company. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make advertisements that appeal to Gen Y. Our research shows that banner ads and pages on social networking sites do not reach Gen Y. We will help you set up testing advertisements.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Nikon’s Gen Y brand image and the use of testing advertisements. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Tori Maciejak Associate Media Analyst