Wilson+Sales+Letter

Wilson MApril 18, 2010

Mr. Jim Smith, Director of Tourism City of Las Vegas, Nevada 1234 Gambling Addict Drive Las Vegas, NV 12345

Dear Jim,

I thoroughly enjoyed our conversation at the New Markets/ New Media conference regarding the advertising future of the city of Las Vegas. Enclosed you will find a prospectus for the report I mentioned describing advertising on Rhapsody music’s website. As you mentioned at our meeting you are seeking to advertise to Gen-Y as more and more of them seek vacations from their stressful careers. I believe that Proximity can help your tourism department in devising a more successful way to invest your advertising funds. We can provide your department with specialized focus group reports and surveys to catapult the city of Las Vegas into realm of advertising not known by any other city in the U.S. Our consultants can gear your tourism department toward successful places to advertise. Our services give us the ability to tweak you advertisements in such a way that Gen-Y will find appealing. I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on advertising for your city. Following the session, I encourage you to meet with our group members to talk about how Proximity can help you in your advertising campaign.

Sincerely, Matthew Wilson Associate Media Analyst