Kapnek+J.+press+release

Kapnek J

**For Immediate Release**

Contact: Professor Miers (123) 456-7890

// Advertisers Using Google TV To Target Gen Y //
==Proximity To Present On Internet Streaming Through Google TV And New Advertising Options At 2010 //New Markets / New Media// Conference ==

== TOWSON, MD – May 17, 2010 – Proximity, a leading on-demand media strategy group, announced today that Bill Smith, General Manager of global research at Proximity, will be presenting at the 2010 //New Markets / New Media// conference. The conference will be held at the Burkshire Marriott Conference Hotel on Tuesday, May 18, 2010 in Towson, MD. His topic will be “Advertisers Targeting Gen Y Through Google TV.” Mr. Smith will be presenting in conjunction with Howard Stringer, Sony’s Chief Executive Officer and President. As technology for Internet streaming capabilities continue to improve, electronics companies must find new ways to integrate home entertainment products with the Web, and marketing companies must find new ways to advertise to the public. ==

==// In the 1990s Gen Y watched TV traditionally, but over the past couple years significant changes have occurred in the home entertainment industry. The following are some key changes in how premium content is being watched and how broadcast advertising has changed. // ==

==// Technology changes extremely rapidly which causes the home entertainment industry to be very volatile. Companies constantly struggle to stay in front of the curve and release products before their competitors. // ==

==// “Electronic companies want you to believe that streaming premium content from the Internet to the TV is the future of the home entertainment industry,” said Kapnek. “Our focus group results, however, show that Gen Y is not very interested in this new technology.” // ==

**About Proximity** Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.