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Jones B

For Immediate Release

Contact: Paul Miers - Proximity - 123-456-7891

United States has been 'Spotted'

Proximity to Present the introduction of a new internet music juggernaut into the U.S at the 2010 New Market / New Media Conference

Towson, MD - April 19, 2010 - Proximity, the leading Gen Y media consulting group, announced today that Brian Jones, Social Media Analyst, will be presenting at the 2010 New Markets / New Media conference on Monday, May 17,2010 at the Burkshire Marriott Conference Hotel in Towson, MD. The topic, "Spotify targets the U.S". Europe's largest and most successful internet music site has set it's sights on establishing themselves in the U.S. With most of the Gen Y population acquire music digitally through legal and illegal sources, Spotify's recent success in Europe could mean trouble for some American music corporations.

Recent analysis has been made to discover how Gen Y currently acquires entertainment and media. The following are some of the results discovered.


 * Majority of music is acquired through legal and illegal downloading.
 * LimeWire is the application of choice for digital music.
 * Few feel the urge / need to support their favorite artist by buying merchandise.
 * Gen Y wants everything fast, easy, and free.

Mobile caching, will essentially fulfill long-awaited dream of any song, anytime, anyplace, on demand says Brian Jones. Spotify's success in Europe should not be taken lightly if the industry decides to open their doors to American users. We may possibly see a shift in Gen Y's choice of applications for music. Downloading and streaming is a major source of digital music for Gen-Y. Focus group analysis shows that members of Gen Y are not afraid of prosecution for illegal downloading and acquiring it illegally is the fastest and easiest way to do so.

**About Proximity** Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.