Dukes+A.+Press+Release

Dukes A


 * For Immediate Release**

Contact: Paul Miers - Proximity - 1.212.380.2939

**Verizon's New 4G Network Will Revolutionize The Mobile Market**

//Proximity To Present On Verizon's 4G Network At 2010 New Market/New Media Conference//

TOWSON, MD - April 26, 2010 - Proximity announced today that Andrew Dukes will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic will be "Verizon's Upgrade To A 4G Network." The 4G network will allow advertisers to reach Gen Y in new ways through mobile ads.

Over the years, the 3G network has limited the potential of ads because of its:

As Verizon plans on launching the 4G network in 2010, advertisers can use the technology to reach Gen - Y more efficiently.
 * Restricted upload and download speeds;
 * Inefficient streaming videos;
 * Slow web browser.

"The 4G network will open several new doors for advertisers" said Andrew Dukes. "Our focus group results show that Gen - Y is fed up with the limits of the 3G network". **About Proximity** Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.