Ryou+K.+blog+post+analysis

Ryou K To: Proximity Mobile Team From: Kuk-Hoon Ryou Subject: The New York Times article on iPad Date: February 1 2009

We were asked to find most recent news articles for analyzing the information about mobile to prepare us for the focus group section. From this post, you can find brief summary of The New York Times about iPad. The article introduces us about the Apple’s new tablet computer and tells us its specification, so it could be helpful information for users who is looking for appropriate device for their mobile life.


 * What iPad Provides **

The iPad is Apple’s new tablet computer. It was released on January 27 2009. The iPad has 9.7-inch multi-touch screen, and it is half-inch thick and 1.5-pound. Steven P. Jobs said that the iPad aims the space between the laptop and the smart phone, so users can enjoy browsing the Web, reading e-book, and playing video. The iPad has same operation system as iPhone, so users can access 140,000 applications on the Apple’s App Store.


 * Why should we pay attention for the iPad? **

There are two core reasons you choose iPad for your mobile life, mobility and application.

· Mobility: iPad provides 9.7-inch screen for reading books and watching movies any where you want. We can also enjoy Web surfing up to 10 hours · Application: There are 140,000 applications we can download and enjoy


 * Criticism **

There are two most controversial criticism about the iPad compares with other devices.

· Camera: The most mobile devices being sold lately loading mega pixel camera, but the iPad does not include camera. · Operating System: The operating system of the iPad is designed for mobile devices, so there is limitation using programs that is created for personal computer or Mac.


 * Question to ask focus group **

For helping users understanding, we have couple of questions to ask them what kind of mobile device they want and what kind of function they want.

· Do you have any kind of mobile device such as iPod, Kindle, or any sort of PMP? · What do you want to do with your mobile device, watching video, reading book, or listening to music?


 * Reference **

Wilson, J. (2010, January 27). //iPad //. Retrieved February 1, 2010, from The New York Times:  []