Childress+J.+Press+Kit

Childress J.


 * For Immediate Release**

Contact: Paul Miers (123) - 456 - 7891

//Since it's impossible to completely stop illegal downloading, the music industry needs to think strategically of tactics that can help them profit from this online situation.//
 * Music Industry Needs to Take Advantage of Piracy**

**Towson, MD - May 7, 2010**. Proximity, a social networking agency, announced today that Jazmin Childress, Music Analyst for Proximity, will be presenting at the Burkshire Marriott Conference Hotel in Towson, MD. on Monday, MAY 17, 2010. The topic of ths presentation will be "When Given Lemons, Make Lemonade: The Positive Side of Piracy." As piracy reaches its highest point, the music industry must change their approach and think of ways this ongoing problem can transition into something benefical.

Unless the United States follows Europe and creates stricter consequences for piraters, it will be impossible to fully stop illegal downloads. So the best solution would be for the music industry to find alterior ways to make a profit from Gen-Y. Here are some different ideas that the music industry should take advantage of:
 * Product Placement
 * Posting music on social media websites
 * Investing in promotional venues (i.e concerts, sweepstakes)

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large students population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity**

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution