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Press Release For Immediate Release

Contact: Paul Miers - Proximity - (999) 999-9999
 * Marketing Through Social Network Games: The Way To Reach Gen Y**

Proximity To Present Advantages Of Marketing Through Social Networking Games at 2010 New Market/ New Media Conference

TOWSON, MD - April 26, 2010 - Proximity announced today that Aaron Templeman will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic will be "Marketing Through Social Network Games." As social networks become more and more of a hit with Gen Y, the popularity of social networking games continue to grow as well.

Here are some some major factors in marketing through social networks.
 * Traditional advertisements on Facebook and other social networks are ineffective in reaching users.
 * Gen Y does not welcome businesses to use social networks to market.
 * An effective way to market to Gen Y through social networks has not been established.
 * Social networking games have the potential to reach Gen Y because the games are interactive and require the users to get other users to play the game.

"Everyone knows where Gen Y is: Facebook," said Templeman. "The problem is effectively reaching them; social network games may be the gateway everyone is looking for."

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity**

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.