Choi+J.+Sales+Letter

Choi J.



May 18, 2010

Mr. Dunbar Gibson, Director of Human Resource The M&T Bank Corporation 1 M&T Plaza Buffalo, NY 14203

Dear Dunbar:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding M&T Bank’s need to strategically screen potential employees among Gen Y. Enclosed you will find a prospectus for the report I mentioned describing general recognition about privacy on Facebook and regarding the use of the social networking site as a professional tool for employment.

As you noted yesterday, M&T Bank feels that it must establish a professional strategy to check critical personal information of potential employees now in order to hire competent employees who meet its requirements. I believe Proximity can help you construct an effective employment system providing with specific surveys and plenty of case studies on the relationship between Gen Y and Facebook.

We can provide you with customized survey and focus group results to help shape the image of M&T Bank as a strict but innovative company which hires trusted and hardworking employees. Proximity’s consultants can advise your human resource team on comprehensive strategies to use Facebook as a professional tool for employment, and our research teams can supply valuable data and recent surveys to establish  the most efficient and proper system for employment.  In addition, student representatives whom we have trained  can allow you not only to reach even more Gen Y as potential employees through various social networking sites such as Twitter and MySpace but also to reinforce the continuity of hiring system much effective and useful.  I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on M&T Bank and the future of New Hiring System. Our staff is extremely excited and dedicated to your development. After that session, you can meet with members of our group to discuss how Proximity can help you meet your goals to establish a new hiring system using social networking sites. Sincerely, Jungwook Choi General Manger of Social Media

enclosure