Rososhik+K.+Report+Prospectus

Rososhik K.

= New Marketing and Targeting Strategies Through Facebook = = =

// Facebook Targeting will do all your Advertisement and Marketing //
=__**The problem**__=

Social networking sites such as Facebook are a hot spot for Gen-Y users. Businesses are using social networking sites as a way of marketing and advertising. It became difficult to advertise to Gen-Y users because they no longer consume media in conventional ways (such as television or radio). The form of advertisement that Facebook uses appears to be ineffective on Gen-Y users. However, this does not change the fact that Facebook can become your business’s best friend, by providing you with all the information you need to effectively and correctly market, target and advertise to Gen-Y users.

=__Proximity's Social Media Solution / Recommendation__=

Proximity focus group results show that Gen-Y users find Facebook to be their main source of communication. Therefore, a company needs an integrated social media strategy that lets user interact on Facebook. This report shows how Businesses use Facebook as an effective way to target and advertise to Gen-Y users. It shows how Facebook can provide a company with information about Gen-Y interests and habits. Thus, helping your business to successfully provide Gen-Y with the products and services they need.