James+M+Sales+Letter



May 3, 2010 Mr. Mike Chamberlain, Director of Marketing Towson Town Center 825 Dulaney Valley Road Towson, MD 21204

Dear Mike:

It was a pleasure speaking with you yesterday at the //New Markets/New Media// conference regarding the need to promote your shopping mall to Gen Y consumers. Enclosed you will find a prospectus I mentioned describing where students are obtaining their music today.

As you noted yesterday, Towson Town Center feels that it must establish its identity with the Towson University students because that's where they will find the best shopping, dining, and entertainment in the area. I believe that //Proximity// can work with you to achieve these desired results.

//Proximity// can provide you with focus group results and comprehensive reports that will aid you in determining how to reach the Gen Y market. Our extensive research has shown that the majority of students obtain their music from free P2P file sharing websites such as LimeWire. I would suggest that the Towson Town Center become involved with one of Gen Y's most well-known music sharing network.

I invite you and your staff to join us at //Proximity's// Towson office for a special focus group session on developing Towson Town Center's Gen Y brand image. After that session, you can meet with members of our group to discuss how //Proximity// can help you meet your marketing goals.

Sincerely, Megan James Associate Media Analyst

enclosure