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Saad D

= Apple's 4.0 iPhone: A Look At The Future =

// iPhone's Innovative Method to Target Gen Y //
=__**The problem**__= Proximity focus group results have shown that many people would love to own an Apple iPhone who do not have AT&T service. Apple's iPhone is limited in how many customers can use this mobile device. Apple has yet to announce that the iPhone will be incorporated into other mobile carriers' devices.

=__Proximity's Social Media Solution / Recommendation__= Gen Y is looking for the iPhone to be available to them on the branded most reliable provider, Verizon Wireless. Apple will have two make two kinds of iPhones for AT&T and Verizon, which will produce more revenue for Apple. Apple making the switch to Verizon can target more Gen Y users and can take the title of the best smartphone on the market.