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For Immediate Release

Contact: Professor Miers (123) 456-7890

Gen-Y's Switch to Internet-based Viewing

Proximity to present at the New Markets/New Media Conference Towson, MD- Proximity announced today that Justin Seaton will be presenting at Towson's Burkshire Marriott Conference Hotel on Monday, May 17, 2010. The topic will be, "The change from television to internet". He will be presenting on the Gen-Y's migration to internet-based streaming sites and how these sites plan on capturing Gen-Y over their competitors.

According to focus group findings, Gen Y prefers to watch their favorite shows on the internet rather than the television. These focus group findings have found some very important information about Gen-Y and their video content.

- Majority of Gen-Y prefer to catch their shows online through sites like Hulu. - More of Gen-Y are streaming movies through platforms using X-box. - Majority of Gen-Y doesn't like the idea of having to pay for video content.

"The future for video is on the internet" says Seaton. "Due to the convenience of online streaming sites, Gen-Y is now at their computers to watch shows and movies rather than the television". - Justin Seaton

About Proximity

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.