Saad+D+Sales+Letter+Final

Saad D

May 20, 2010 Mr. Ed Reed, Director of Marketing Under Armour 204 E. Joppa Road Towson, MD 21286

Dear Ed:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Under Armour's need to promote their brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new Apple 4.0 iPhone.

As you noted yesterday, Under Armour feels that in order to thrive as the new sports apparel of the century, they must meet the needs of Gen Y consumers. I believe Proximity can work with you to devise a comprehensive campaign that will promote the Apple 4.0 iPhone as the next best mobile device on the market.

We can present you with customized survey and focus group results to help Under Armour's image as an innovative, hardworking company. Our faculty consultants can advise your sales force on how to position new athletic products, and our production teams can make multi-platform ads that appeal to many Gen Y. In addition, we have trained student marketers who can promote Under Armour on social networks such as Facebook, Twitter, and MySpace. Our research shows that using student representatives to friend social networkers is a far more effective strategy for reaching Gen Y than buying conventional banner ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Under Armour's Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Daniel Saad Associate Media Director

enclosure