Rososhik+K.Sales+Letter



Rososhik K.

May 20, 2010

Ms. Elinor Naor, Director of Marketing The Becall&You Corporation 36th E. and Broadway Manhattan, New York

Dear Elinor:

I enjoyed talking with you at the New Markets / New Media conference regarding Becall&You’s need to promote its brand to Gen-Y users. Enclosed you will find a prospectus for the report I mentioned describing the enormous success that business can gain from marketing to Gen-Y through Facebook.

As you noted yesterday, Becall&You feels that it must target and establish brand identity with Gen-Y users now. Proximity can work with you to construct a comprehensive plan that uses on social networking to achieve that goal.

We can provide you with tailored surveys and focus group results to help shape Becall&You’s image as a leader in the international calling business. Our consultants can advise your sales force on how to position new services and plans, and our production teams can make multi-platform ads that appeal to Gen-Y. In addition, we will advise you on how to successfully promote your business on social networking website such as Facebook. Our research shows that using Facebook is a far more effective strategy for reaching Gen-Y, than buying conventional banner ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Becall&You’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Rososhik Karina General Manger of Social Media

enclosure