Report+Prospectus

martino A.

= Advertising for Gen-Y: Through Illegal Downloading Sites =

// Using Illegal Downloading Sites to Reach Gen-Y //
The problem

Gen-y is no longer paying for music online. With free music downloading sites, Gen-Y is commiting themselves to illegally downloading music. People are presented with alternative options in obtaining music tailored to their generations needs and desires.

=__Proximity's Social Media Solution / Recommendation__= Proximity focus group results shows that Gen-Y chooses to illegally download music over paying on the internet. Services such as iTunes and Amazon are finding themselves on a steady financial decline.

This report details how illegal music programs are teaming up to build a new ad-supported program. The program will include specific ads customized to target different needs for consumers. Depending on the type of music downloaded, advertisers will be able to devise ads according to their interests. Advertisers will decide whether or not they want to take part on an inside social networking system able to reach Gen-Y.


 * Available now at www.proximity.edu**