Ryou+K.+sales+letter

Ryou K

April 28, 2010 Kimberly A. Casiano. Chief Operating Officer Ford Motor Company One American Road, Dearborn, MI, 48126

Dear Kimberly:

It was pleasure to talk with you yesterday at the //New Markets/New Media// conference about Ford Motor needs to promote its services for Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the Apple’s new iPhone OS 4.0.

As you noted yesterday, Ford Motor was conscious of that for being rooted as a successful vehicle provider, they should secure the Gen Y consumers. I am sure that Proximity can work with you to deliberate a comprehensive campaign that will promote Apple’s iPhone as the No. 1 mobile phone for Gen Y from now on.

We can provide you with proximity focus group results that will help in delivering Ford Motor’s image to Gen Y consumers as a fresh and young vehicle provider. Our trained Gen Y specialists are able to give you recommends about how to induce Gen Y consumers to your sales and to generate the satisfactory revenue. The Apple’s iPhone could help you to actualize your plan to create most profit. Meanwhile, our advertisement team can ensure Gen Y targeted ads outside your dealer shops and App Store on the iPhone, and communication team can develop better communication with Gen Y through on line social network such as Face Book and Twitter. According to our research, student representatives on communication part creates far more effective result than others, so we will use students as strategy for securing Gen Y consumers.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Ford Motor Company’s Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Kuk-Hoon Ryou Associate Media Director

enclosure