executive+summary


 * The Synthesis of Small Business and Social Media **

// Advertising on Facebook and Twitter will Revolutionize How Businesses Connect with their Customers //

**Executive Summary ** Advertising has changed drastically over the past few years. The world has seen a significant shift away from print media, radio, and television advertisements to targeted advertisements on search engines, video streaming websites, and social media websites alike. Owners of small businesses have been turning to the latter, which offers a domain of free advertising. Using sites like Facebook and Twitter allows for free publicity when an advertising budget may hinder the ability for a small business to establish a presence. There is a right and a wrong way to make a name on these social media sites. Small businesses should take full advantage of advertising on social media.

Hulu and Next Generation Web TV
Advertising to Gen-Y through Hulu is not the best option

//**__EXECUTIVE SUMMARY__**//

Broadcast TV viewership is declining in part because Gen-Y can now access video content through the web. Hulu, one of the most visited sites by Gen-Y for video content, won the first battle of net TV through its user friendly interface, quality of video, and amount of content. However, as technology advances, there will be new places for Gen-Y to watch their desired video content, and Hulu is now caught in the chaos of the second net TV revolution. It could be years before Proximity clients will know who has won this second battle thereby gains control over inserted video ads.

=Verizon Wireless: More Than Reliable Phone Service=

Verizon wireless has led the wireless industry by projecting itself as a reliable service provider. Until recently, Verizon Wireless' appeal has not been flashy, cutting-edge phones. In fact Verizon has built a solid customer base by attracting businesses and individuals looking for uninterrupted, dependable coverage. The phones and applications have always been an afterthought for customers of Verizon wireless


 * Executive Summary**

Throughout its history, companies have used television as a vehicle to promote their products. The main form of advertising has been the television commercial. Commercials have always been a minor, but unavoidable nuisance when viewing a television program. Since the invention of the remote control, many people have developed the habit of switching channels during commercial breaks. However, commercials remained inescapable.

Now, a new generation is able to view television programming nearly commercial free. Generation Y has taken advantage of providers of interruption free video content. Whether they view their content from web-based sources, cable on-demand libraries, or content downloaded straight to their television, Gen Y has many options to avoid being bombarded with advertisements. Companies are finding it harder to advertise to Gen Y. Throughout this report, I will outline the specific problems companies face, and provide direct solutions.