Hatton+J+Press+Release

Hatton J


 * For Immediate Release**

Contact: Paul Miers - Proximity - 1.212.380.2939  begin_of_the_skype_highlighting    1.212.380.2939  end_of_the_skype_highlighting

**Garmin's 'Garminfone' Will Find a New Home In Smartphone Market** //Proximity to Present Garmin's New Phone in Smartphone Conference//
 * Towson, MD - April 20, 2010** - Proximity announced today that James Hatton will be presenting at the 2010 Smartphone Conference in on Wednesday, April 21, 2010. The topic that will be covered will be Garmin's new smartphone; the Garminfone, being introduced into the smartphone market. This new phone will allow Gen-Y users to have a fully functional, top of the line GPS right on their mobile handset, with all features of other leading smartphones of today.

Over the past couple years, there have been a few issues with integrating smartphones and GPS's:


 * Users must buy their phones and GPS separately which can get costly
 * GPS's in most smartphones are lacking in features
 * Smartphone operating system is not integrated with the GPS

"Garmin has really struggled to fit into the smartphone market recently" said Hatton. "This may be the phone that launches them right into the mix of things". Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity**

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.