Thomas+K+Prospectus2

Thomas K = Apple's New iPhone: The Universal handheld device =

// iPhone Targeting Gen Y will take technology to the next level //
=__**The problem**__= Apple IPhone is one of the advance mobile devices that are leading the mobile markets. Gen Y consumers are attracted to this device because of its fashionable platform, but iPhone lacks some features that could more satisfy and meet Gen Y needs as a mobile device.

=__Proximity's Social Media Solution / Recommendation__= Proximity focus group results show the Gen Y mobile users still value Smartphone devices. They will pay money to have a fashionable device with advance technology to satisfy there every need. In this case, Apple has to be able to create an iPhone to become a universal handheld device that will satisfy each consumer needs individually. This report details how to solve the problems and features that iPhone is lacking by targeting Gen Y and their needs in mobile devices. The iPhone will serve as a business friendly device, advance web browsing and spyware protection to protect consumer data, and a world of social networking. This will be an addition to what iPhone already has to offer. In this cause, desktops will no longer exist because everything will be done in the palm of your hand; starting with the iPhone.