Howell+D+press+release

Howell D.

For Immediate Release Contact: Paul Miers - Proximity - (909)-000-1134

Businesses Can Use Social Networks For Data Collection
Proximity To Present Social Networking and Data Collection At 2010 New Markets/New Media Conference TOWSON, MD - May 16, 2010 - Proximity, the leading media analyst company, announced today that Dennis Howell, Associate Media Analyst, will be presenting at the 2010 New Markets/New Media conference on May 17, 2010 at the Burkshire Marriott Conference Hotel in Towson. The topic will be "Using Social Networks For Data Mining." More Information about Gen-Y will become available as social networking becomes more popularity.

Our research shows that Gen-Y ignores advertisements on social networking sites. Business's are wasting resources trying to advertise on social networking sites. They should consider using social networks for research instead because;
 * social networking sites collect data about their users;
 * this data can be used to make profitable business decisions;
 * data is available even if Gen-Y uses social networking sites indirectly.

"Gen-Y simply does not care about your advertisements," said Howell. "Don't waste you time and money trying to get Gen-Y to buy your product when you can find out what they will buy instead."

**About Proximity** Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.