Gibb+D+press+release

Gibb D


 * For Immediate Release**

Contact: Paul Miers - Proximity - 410.385.2438

**Gen-Y Watches Video Through Many Different Platforms**

//Proximity to Present Hulu and Next Generation Web TV at 2010 New Markets/New Media Conference// TOWSON, MD - May 15, 2010 - Proximity, the leading Gen-Y media strategy group, announced today that Daisy Gibb, associate media analyst at Proximity, will be presenting at the 2010 New Markets/New Media conference to be held at the Burkshire Marriott Conference Hotel on Monday, May 17, 2010 in Towson, MD. The topic, “Advertising on Online Streaming Video Sites,” will cover Hulu’s role in the Internet market place.

Significant changes have occurred in the way Gen-Y watches their video content and as a result, broadcast TV audiences are being fragmented. The following are some key changes in how video is being viewed today.


 * Hulu was launched in 2008 as a joint venture between NBC (General Electric) and Fox (News Corp).
 * Online sites like Hulu are being used to offer video content on the Internet.
 * People are streaming online content through gaming systems like Xbox straight to their TV. The Xbox Live online gaming service was introduced in 2002 and allowed online subscribers to play online with other subscribers. In 2008 Netflix and Xbox paired up and made it possible for subscribers to instantly watch movies and TV episodes streamed from Netflix.
 * It was announced in April 2010 that several online video sites are gearing up to have an app on the new iPad where streaming video content can be viewed through mobile broadband. Such sites include Netflix, Hulu, CBS, ABC, TED, and Flickr.
 * Starting in the fall of 2010, Google TV will be an Internet-based TV allowing access to many web applications including Facebook and YouTube.

“Gen-Y prefer sites like Hulu because they are easy to use, free, and convenient," said Gibb. "Advertisers aiming their products for Gen-Y should utilize Hulu now while it is still being used by millions, however, with the increase in technology, it would be wise to stay aware of upcoming innovations and be ready to gear advertising to places such as the iPad and Google TV.”


 * About Proximity**

Proximity is a Gen-Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen-Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the online streaming video trends and emerging technologies that determine how Gen-Y views their video content and where they would most likely see advertisements. Visit Proximity's blog at [] to read more about its take on the online streaming video revolution.