Kapnek+J.+report+prospectus

Kapnek J = Targeting Gen Y For Advertising: Effects Of Google TV =

// Google TV Will Allow Advertisers To Target Gen Y On Video Sites //
=__**The problem**__= Currently Gen Y watched their media from various sources and in different forms, attempting to avoid commercials and optimize quality. Consumers want a more satisfying home entertainment experience which involves streaming premium content from the Internet directly to the television set. This will not only change the home entertainment industry forever, but will fragment the audience even further.

=__Proximity's Social Media Solution / Recommendation__= If Sony, Google, and Intel can get Google TV operational, small chips will be inserted into Sony's television sets. Wireless Internet will then be available on each TV and surfing the Web will be possible using Google's server. Customers will be able to stream all of their premium content from their favorite web sites to their television sets with the click of a button. Google TV will also make it much easier to advertise to Gen Y. The Google database will have hours of stored information from individual watchers that they can analyze to offer specific advertising.

Google TV is still under development, and it is uncertain how well it will work. Proximity clients who want to use video to target Gen Y should wait before committing to Google TV.