TTH+1230+social+networking+focus+group

Facebook is currently the dominant social networking site and therefore the most attractive place for businesses to connect with Gen-Y users. The social networking landscape, however, is volatile because users can easily switch from one site to another. Our focus groups seek to determine if Gen-Y still favors Facebook, how they primarily use the site, and what developments would cause this demographic to switch to another site. This information will allows to advise Proximity clients about how to create an effective presence on Facebook.


 * 1) What social networks do you use and why?
 * 2) How do you use social networking sites. Do you actually spend time on the site interacting with individuals beyond a circle of friends ?
 * 3) If your favorite stores and companies had pages on social networking sites, would you follow them? Why? How would you prefer to communicate with them?
 * 4) Do you feel that your social networking site protects your privacy
 * 5) Does your social networking site allow you to customize your pages as much as you would like?

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 * Findings**
 * likes simplicity
 * has "follow the crowd" mentality
 * privacy not a major concern as long as there are settings
 * not worth it for businesses to try to connect
 * military and females social network more
 * Aaron Templeman
 * Howell D.
 * Maciejak V
 * Choi J.
 * Mouse M