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Martino A.Type in the content of your page here.



April 18, 2010

Ms. Jennifer Maletto, Director of Marketing Bally Total Fitness 1 E. Joppa Road Towson, MD 21286

Dear Jennifer:

It was a pleasure speaking with you yesterday at the New Markets/New Media conference regarding Bally Total Fitness's need to promote its brand to Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing Bally Total Fitness through Broadcast Advertising.

As you noted yesterday, Bally Total Fitness feels that it must establish brand identity with Gen Y now, to become more successful in the future. I believe Proximity can work with you to devise a comprehensive campaign through broadcast advertising and social networking to achieve that goal.

Proximity is a Gen Y on-demand media strategy group. Being associated with Towson University, we are directly connected to a large student population and inquire expertise of faculty who specialize in marketing and media research. We can provide you with customized survey and focus group results to shape Bally's upcoming image. Our production teams can provide multi-platform ads that appeal to Gen-Y. Our trained student marketers are able to set up Bally's with social networking such as Myspace and Facebook. Social networking is one of the best ways to reach Gen-Ys attention. Proximity is able to take Bally's image within Gen-Y to a new level.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Bally Total Fitness's Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Ali Martino Associate Media Analyst