James+M+Report+Prospectus

James M



= The Future of Illegal Downloading =

=Gen Y: Not Completely Opposed to Buying Music But Find Illegal Downloading Easier= = = =__**The problem**__=

Over the years as illegal downloading has become more prevalent within the Gen Y community, artists have found that they are not being completely compensated for their work. Gen Y has become accustomed to obtaining their music for free so much that they rarely purchase CD's or use programs such as iTunes or Rhapsody. The demographics will only continue to expand and it would be nearly impossible to completely control illegal downloading.

=__Proximity's Social Media Solution / Recommendation__=

//Proximity// focus group results show that a large majority of Gen Y obtain their music from programs such as LimeWire. Results also show that Gen Y enjoy supporting artists by attending concerts rather than simply purchasing their music. Even though music pirating laws are in affect, Gen Y will continue to access their music illegally because in most cases, no law has ever hindered their downloading experience.

The report details on how to solve this dilemma in the music industry. //Proximity// can make this happen by increasing our clients knowledge on other means of obtaining their music, such as websites such as Myspace where users can listen to music for free or purchase individual tracks.