Mouzon,+C+Report+Prospectus

Mouzon, C

= Making Music Videos the New Advertisement =

// Effective Marketing Techniques to Reach Generation-Y //
=__**The Problem**__= Statisitcs show that illegal downloading makes up 95% of all downloads online. Generation-Y is one of the biggest offenders of this and legal intervention has done little to curve their addiction to free media. Improved technology will continue to make it easier for Gen Yers to download media as well. The Music industry will have to compete in a market where essentially its product is available for free.

=__Proximity's Social Media Solution / Recommendation__=

The music industry will have to change its focus from trying to profit off of their product and make use of its ability to reach a vast audience. The report available from Proximity offers solutions to this problem by the use of Product Placement- an effective method of "advertising without advertising" for other companies and industries that are losing access to Gen Yers due to technological advances. Product placement is a tested, effective method of generating revenue for other industries and can generate revenue for music labels and artists as well.