Kennedy+M+Press+Release

Kennedy M
 * For Immediate Release**

Contact: Paul Miers - Proximity - 1.212.380.2939

**Kin 1 & 2: Microsoft's Social Networking**
 * //Proximity to Present Mobile Social Network Trends at 2010 Mobile Retailer Conference//**


 * Baltimore, MD - April 5, 2010** - Proximity, the leading online competitive intelligence service, announced today that McGregor Kennedy, Associate Media director of mobile research at Proximity, will be presenting at the 2010 Mobile Retailer conference on Wednesday, April 14, 2010 in Towson, MD. The topic, "Kin 1 & 2: Microsoft's Social Networking”, will be the headline presentation and discuss the features of Microsoft's new Kin models and how they appeal to Gen Y consumers. The newly designed "social" friendly software hopes to draw the attention of Gen Y as social networking sites continue to influence consumers decisions on mobile devices.

Microsoft's Kin 1 & 2 will have features setting them apart from other devices in the mobile market. the following is how these devices will appeal to Gen Y users; (state in simpler terms) As Microsoft plans to launch these devices in the upcoming month of May, proximity clients can take advantage of this presentation to correctly advertise to Gen Y.
 * The convergence of social networking and mobile devices has seen a favorable response. Many users now purchase devices that have internet capabilities in order to browse social networks. The Kin models show a new type of mobile social networking, one worked directly into the devices hardware for faster access
 * Easy sharing of media files is stressed in Microsoft's Kin models, making sharing photos with friends a fast and effortless operation.
 * All messages from face book to text messages will provide notifications to the home screen, saving time and effort of signing into each portal individually

“Social Networking is vital to everyday communications in Gen Y" said Kennedy. "Mobile devices must directly incorporate social networking in order to appeal to Gen Y."

**About Proximity** Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research. (wordy) Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.