Roulette+B+blog+post+analysis

Roulette B

TO: Proximity Video Team Members FROM: Bryan Roulette SUBJECT: “I-Pad Cant Play Flash”, New York Times article DATE: January 30, 2010 For our spring focus group sessions, we were instructed to summarize an article involving video. Here is a summary of a New York Times article entitled “I-Pad Can’t Play Flash Video, but It May Not Matter” on the new I pad and some questions we may want to ask in our focus group. Many web designers as well as web users have been complaining about the highly publicized I-Pad’s absence of Flash technology, a program allowing users to view videos on computers and other platforms. Many customers found this to be surprising considering the Flash application is found on 98 percent of all computers worldwide and Adobe says that Flash accounts for 75 percent of all video viewed on the web. Online video companies such as You-tube run entirely on Flash. Apple has stated that this absence is based on Flash’s vulnerability to viruses. Adobe, who owns the flash technology believes its all a way to help Apple promote their new video viewing program. Apple’s new “HTML5” is a video application which allows users to view video through the web browser so they don’t have to download a program that might slow the operating system down. · According to the article, I-Pads won’t be able to view 75 percent of all video on the internet. · “HTML5” is one of the first big competitors to Adobe’s Flash software in a virtually untapped online video market. · Many online companies such as Vimeo.com, Flickr.com, and Bliptv.com have started experimenting with new video programs based on feedback and requests from its users. · What kind of an effect will this have on the market for online video programs? · How long will it be before most video sites include alternative programs to Flash such as “HTML5”. · Will the absence of Flash effect the amount of I-Pad’s that Apple sells? I look forward to revisiting these topics and others at our spring focus group. 
 * Complaints on the I-Pad **
 * Important Facts in Article **
 * Questions to Ask **
 * References: **NYTimes.com. (2010, January 30) IPod Can’t Play Flash Video, but It May Not Matter. //New York.// Retrieved on January 30, 2010 from [] 