R.+Hedrick+Sales+Letter+page

Hedrick R. Lisa Asil, Director of Marketing The Dove Corporation 101 Dove Drive, Towson Maryland

Dear Lisa,

I thoroughly enjoyed meeting with you are the conference and discussing possible avenues of approach in which Proximity could help your company better reach the female members of Gen Y through more effective advertising. Enclosed in this letter you will find a prospectus on the report I mentioned concerning how Proximity can help the Dove corporation better reach their target audience.

As you mentioned at our first meeting, the Dove Corporation is in dire need of assistance when it comes to reaching the female members of Gen Y through advertising. This dilemma has occurred due to the fact that many of the ways that Gen Y view entertainment are changing and it is difficult for most companies to keep up with the changing times in the advertising arena. Proximity has been helping companies overcome this obstacle for years now and I know that we can help your company as well.

Our expert analysts can provide you with fully comprehensive focus group results which can map out how Gen Y receives the bulk of its entertainment. These results are broken up by sex in order to provide the most accurate translation for any company trying to reach Gen Y. Proximity has also conducted many surveys and in depth interviews with both sexes from Gen Y in order to ensure you that our research is fully accurate and complete.

I invite both you and your staff to visit Proximity's Towson office where can further discuss how we can both work together in order to help you more effectively reach the female members of Gen Y through you're advertising. After this meeting, I know that you and your staff will be more than satisfied with the abilities of Proximity.

Sincerely, Ben Hedrick Associate Media Analyst