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= Social Media: The Revolution of Small Business Advertising =

// Local and Regional Businesses See Increased Traffic Due to Presence on Social Media Websites //
=**The problem As TV viewer-ship among Gen Y consumers has recently declined with the onset of digital video recorders and online video streaming websites, companies have had a hard time marketing to and understanding the needs of their Gen Y consumers. The truth is that this demographic is no longer easy to reach through what once were reliable advertising approaches. New technology in the form of social media has opened up a door to gauge the interests of these consumers in a way that can be accessed by millions. **=

__**Proximity's Social Media Solution / Recommendation**__

//Proximity// focus group results show that a handful of Gen Y consumers like having access to businesses on Facebook. Some //will// fan businesses as long as it does not interfere with future employment opportunities and the business does not post updates too much.

The report focuses on how local and regional businesses have effectively created a presence on Facebook and Twitter. Small businesses have been using social media websites as a source of free advertising and publicity. Advertisers using these websites have helped to create brand awareness for their business and have increased revenues among Gen Y clientèle.

Available now at www.proximity.edu
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