Rososhik+K.+Press+Release

Rososhik K.


 * For Immediate Release **

Contact: Paul Miers - Proximity - 1.410.948.0000

** Business Presence on Facebook is attracting Gen-Y users ** // Proximity to present the new ways to attract Gen-Y users through Facebook at 2010 New Markets/New Media conference // Facebook became the main source of communication between people worldwide. Businesses acknowledge that, they target Gen-Y users through Facebook Ad’s. The following are reasons why Facebook became the main marketing and advertisement source for many businesses.
 * BALTIMORE, MD April 19, 2010** Proximity, a social media research agency, announced today that Karina Rososhik, will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic will be, "Effective Marketing through Facebook." The social networking website has a great potential to reach Gen-Y users.


 * Facebook had 400 million active users worldwide and there are more than 1.5 million local businesses on the site.
 * Traditional advertisements on television and radio have been proven to be ineffective in reaching Gen-Y users.
 * Facebook has one of the most beneficial forms of advertisement- word of mouth marketing.
 * Facebook targets users through ads based on users’ demographics, jobs, schooling, and interests. This helps businesses in narrowing their target audience, thus offering them a more effective and better product.

If they’re not on Facebook, then you aren’t in touch with the ‘electronic’ people. If you willingly choose to ignore the success of businesses on Facebook, you will be at a disadvantage and give your rivals the competitive edge.


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.