Miers+P+final+report

=TiVo Technology and the Next-Generation Media Hub=

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**DVR time-shifting and the advertising crisis**
Nordyk, Kimberly. TiVo Chief Urges Changes in TV Advertising. (2009, January 29).

Brandweeek.c. Retrieved June 11, 2009 from LexisNexis Academic. Nordyk reports remarks made by TiVo CEO Tom Rogers at the National Association of Television Program Executives' 2009 Market & Conference meeting in Chicago on Jan. 28. Rogers acknowledged that TiVo contributed to what he termed the "current crisis" in advertising; however, he predicted that interactive and "contextual" advertising being pioneered by TiVo will be part of the solution to that crisis. In an interview with Nordyk, Rogers spoke about TiVo's legal battle with Dish Network and its new partnerships with content vendors.



**The convergence of broadcast and broadband entertainment**
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**Attachment 1**: Home Media Hubs


@http://www.pcmag.com/category2/0,2806,924250,00.asp

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The Slingbox PRO HD improves on its already excellent predecessor by adding high-definition streaming over the Internet. Editor Rating: