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Aaron Templeman



//Release of the Nokia N8//

Nokia is scheduling to release their new phone: the N8. The N8 will be released in the third quarter of this year. This is perceived as Nokia’s last attempt at the American market after the failure of their previous phones. The N8 is a touch screen smart phone designed for personal use, so their main competition will be with the iPone. The standout function of the N8 is its camera. It has the capability to take HD photos as well as video. The N8 has an HD screen to show the photos and videos on.

Will Gen Y go for the new Nokia phone? Probably not. Nokia has come through with a camera that takes amazing pictures and videos which will attract some of Gen Y. However, the iPhone is the cool thing to have. Taking good pictures is not enough to swing Gen Y. What Nokia did not address is the music aspect. The iPhone was big with Gen Y because it is compatible with iTunes: Gen Y’s music spot.

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