Berg+C+Prospectus+Report



= Social Networking Sites: The Innovative Way of Advertising =

// An Innovative Way For Businesses To Reach Gen Y //
=__The problem__= =Proximity clients want to know the most beneficial way to advertise to Gen Y users. The social networking trend is growing rapidly amongst Gen Y users. Currently the #1 site Gen Y users are visiting is Facebook, therefore when marketing to Gen Y users, social networking sites would be the most valuable.=

=Proximity's Social Media Solution / Recommendation=
 * //Proximity// focus group results show that Gen Y users visit social networking sites many times per day. They //will// pay attention to the advertisements on these sites, and more importantly if there are coupons, Gen Y users //will// take advantage of these savings.

This report details how social networking sites are an innovative way of reaching the most Gen Y users possible. Social networking sites have the ability to target advertisements to specific geographical locations, which allows all users to view ads of businesses that are relatively close to their areas. Social networking sites now allow businesses to reach all Gen Y users on many different servers. All businesses should attract Gen Y users in this innovative way, while they are using their favorite sites. **