Berg+C+Sales+Letter+Final

Berg C

May 18, 2010

Ms. Amanda Orlinsky, Director of Marketing Sports Authority 282 York Rd. Towson, MD 21252

Dear Amanda:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Sports Authority's need to promote their brands to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the benefits advertising on social networking sites could bring to Sports Authority.

As you noted yesterday, Sports Authority feels that it must use innovative ways to reach out and advertise to Gen Y users, in order to sell many brands, such as Nike, Adidas, New Balance, etc. I believe Proximity can work with you to devise a cutting-edge campaign that uses social networking sites to accelerate sales in the plethora of brands Sports Authority offers.

We can present you with customized survey and focus group results to help Sports Authority reach their consumers and provide successful advertisements. Our faculty consultants can direct your sales team on how to advertise new products, and our production teams can create conducive ads that appeal to Gen Y users. In addition, we have trained student marketers who can promote Sports Authority on social networking sites such as Facebook, Twitter, and many others. Our research shows that by advertising brands via social networking sites, Gen Y users are more likely to view the ads; therefore this type of advertising is far more beneficial than reaching Gen Y users through conventional magazine ads. I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Sports Authority’s social network marketing strategy. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Courtney Berg Associate Media Analyst