Harriston+K+Prospectus

Harriston K



** Social Media: The Revolution of Small Business Advertising ** **Social Networking: A New Approach to Target Gen-Y Consumers** With how Gen-Y is always connected to the internet, it is harder for businesses to advertise to this particular crowd, and traditional advertising methods just aren’t working as well as they used to. Gen-Y is practically getting everything they need from the internet. //Proximity’s// focus group results showed that most people are welcoming of the presence of businesses on Facebook. Some participants agreed that businesses joining the site are a good idea because they can reach bigger audience than they normally could through newspapers, magazine and radio. The report will focus on how Gen-Y actually uses Facebook, and how well certain well-known businesses have fared on Facebook, both well known business and small, local ones. 
 * Kendra Harriston**
 * //How Facebook Ads can Help Businesses Gain New Customers//**
 * __The Problem__**
 * __Proximity’s Social Media Solution/Recommendation__**
 * Available now at www.proximity.edu **