Harris+T.+Press+Release

Harris T.


 * For Immediate Release**

Contact: Paul Miers-Proximity-212-344-6553


 * Fighting Illegal Downloading with Vinyl Albums

Proximity to Present Advantages of Increasing Production and Distribution of Vinyl Albums at 2010 New Markets/New Media Conference**


 * Towson, MD-May 1, 2010**- Proximity, the leading Gen-Y media consulting group, announced today that Tyler Harris, lead researcher for Proximities music division will be presenting at the 2010 New Markets/New Media Conference on Tuesday, May 18, 2010 at the Burkshire Marriott conference Hotel in Towson, MD. The topic, “Fighting Illegal Downloading with Vinyl Albums.” As many Gen Y’s are now getting their music by way of illegal downloading, the music industry must come up with another plan of generating profit.

Over the recent years, Gen Y has changed the way they obtain music. The following are key ways that vinyl album production can help to generate profit for the music companies:

· Artists can gain recognition for their work by advertising on vinyl album covers, which leads to profit for the record company; an example of this is Stanley Mouse and Alton Kelley-artists for the Grateful Dead. · Vinyl albums are much harder to pirate than CD’s, and creating a need for vinyl albums will therefore reduce the risk of piracy. · Vinyl sales have dramatically gone up in recent years and many experts feel they will eventually outsell CD’s.

“One thing we know about Gen-Y is they expect all of their media to be free,” said Tyler Harris. “When it comes to getting their music, this is no exception, the music companies must find another way to generate profit, and their best chance is to increase production of vinyl albums.”


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.