Thur,+C+Press+Release

Thur C. **For Immediate Release**

Contact: Paul Miers – Facebook - 1.410.555.1212

Facebook comments posted by Kohl’s 720,000-plus Facebook user fan base helps Kohl’s understand Gen-Y.

//Facebook// //and// //Kohl’s// //to Present at the 2010 Marriot Conference Center//

**Annapolis, MD - June 5, 2010** – P roximity, a social media research agency, announced today that Christina Thur, Social Networking Analyst, will be presenting at the 2010 Marriot Conference Center on Wednesday, June 6, 2010 in Annapolis, MD. The topic, "**Advertising and Reaching Target Audiences through Facebook,**” will be presented. As the social networking audience continues to grow, the category has become a major source of traffic for retailers by using Facebook as a way to reach Gen-Y.

Social media networking (such as Facbook) has become the newest way to market and advertise to Gen-Y. The following are some revolutionary marketing strategies through Facebook that increased traffic to Kohl’s retail store.


 * Social networking has become the most popular activity online and visits to social networking sites make up 13% of all US Internet visits in December.


 * In December, the share of upstream traffic to the Retail 500 custom category increased by 37% from the previous year, the highest year-over-year increase among major traffic sources.


 * Businesses (such as Kohl’s) are utilizing social networking sites such as Facebook as a way of marketing and advertising to Gen-Y.


 * A case study of Kohl’s shows how to successfully draw fans to their Facebook page.


 * According to our focus group, Facebook is being accessed via cell phone web browsing by many women.

“Facebook provides free advertisement by notifying Facebook Fans about special promotions, coupons, seasonal promotions, website additions, and store openings,” said Christina. “Marketing on Facebook can assist in learning more about your target audience, reaching the target audience, and promoting advertising among the Gen-Y consumers.”


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.