Ibrahim+Y.+Report+Prospectus

Ibrahim Y. = The Future of Internet Music Downloading =

// Digital Downloading Music will be Mutually Beneficial for the Industry and Listeners //
=__**The problem**__=

As CD's become expensive and obsolete, Gen Y is migrating to internet services that provide free music downloading. This newly empowered demographic will not passively purchase albums. They now have mp3 players that are tailored to their generation's needs and desires.

=__Proximity's Social Media Solution / Recommendation__=

Proximity focus group results show that Gen Y listeners still value the social experience of listening to music with friends. They will pay attention to embedded ads and risk downloading a virus in exchange for access to free content.

This report details how the music industry as a whole is reconstructing the business model so music companies can distribute music through online retailers, promote music on popular websites (video-sharing sites, social networks, internet radio, blogs, and podcasts), and allow Gen Y users to download songs online instantly.