Berg+C+-+Blog+Post+Analysis

Berg C

TO: //Proximity// mobile team members FROM: Courtney Berg SUBJECT: Blog post analysis memo DATE: February 1, 2010

Mobile proximity group was asked t o analyze a blog post or news item to help us prepare for // Proximity’s // spring focus group. Below is my summary of an // Infoworld // article on Apple’s newest technological device – the iPad. I suggest we include questions on the spring survey to determine whether TU students would actually purchase the iPad. The iPad looks like an iPhone on steroids with an even taller touch screen. The iPad doesn’t make or receive phone calls, but Gruman says that tech savvy phones are out, and the iPad is in. After the iPad launched, there will be no need for a savvy mobile device; the iPad took over enabling all users to go back to their old-school phones, and rely on their iPad for everything else. The iPad can be used to download over 140,000 applications, play games, watch movies, browse the web, e-mail, and on top of all that read books. iBooks is a new application that was designed specifically for the iPad. This innovative app allows users to download books directly from the iBook Store and read them immediately via their iPad. So, after taking into account all the enhanced capabilities of this sleek innovative device, why would any user choose the iPhone over the iPad? Mobile phones are a huge part in a college student’s life; students rely on these devices to communicate, store information, e-mail, take photos, etc … Students will now have the choice to rely solely on their phone to communicate verbally, and their iPad will do everything else. Although the iPad has the same OS as the iPhone – this innovative device is available to all users, not only AT&T, and this allows anyone and everyone to become an iPad geek.
 * Summarize the post of news item:**
 * Discuss the significance of the item for //Proximity// readers and clients**

Will students move on from technically savvy phones, and go back to old-school devices for the iPad? Is the iPad too expensive for college students? What age range will use the iPad?
 * Suggest possible focus group questions related to the item:**

Gruman, G. (2010, February 1) Apples iPad will kill the iPhone -- and the mobile web. //Infoworld.// Retrieved Feb. 1, 2010 from Google News.