Herman+A+Sales+Letter

Herman A

April 22, 2010

Mr. Joe Smith, Director of Marketing Hewlett-Packard Development Company 701 E. Joppa Road Towson, MD 21286

Dear Joe:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Hewlett-Packard's need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing

As you noted yesterday, Hewlett-Packard feels that it must establish brand identity with Gen Y now in order to sell its products to laptop and software needing college students, and to stay competitive with Dell who seems to have successfully target Gen Y. I believe Proximity can work with you to achieve these desired results.

We can provide you with focus group results and various strategy reports that will aid you in determining what outlets will allow you to reach the Gen Y market. We have the knowledge from extensive research about the effects of social media on Gen Y that it superior to any other local organization. I would suggest Hewlett-Packard become involved with the LimeWire, Gen Y's choice peer to peer file sharing network. LimeWire has a new Music Blog that Hewlett-Packard could use for advertisement, and Proximity could help orchestrate this connection.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Hewlett-Packard's Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Andrea Herman Associate Media Analyst

enclosure