Solomon+S+strategy+report

Solomon S TO: Proximity mobile team FROM: Sherry Solomon DATE: February 22, 2010 SUBJECT: Nokia Strategy Analysis

Here underlies my strategy analysis. Nokia, segmenting to 40% of the global market is one of the leading wireless companies around the world (Wikipedia, 2010). As one of the largest mobile corporations, Nokia is constantly engaging in ways to outbid its rising competitors. Nokia offers a large amount of internet services such as applications, games, music, maps, media, and messaging through its Ovi platform (Ingram, 2010b). By making their brand more appealing in the global market, Nokia can continue to assert itself in the Gen Y era of technology consumer goods.


 * Profile**

Originating back to 1871, Nokia was founded by founder Fredrik Idestam and Leo Mechelin. Towards the end of the 19th century, co-founder Leo Mechelin wanted to expand the company into an electricity business, and with Idestam’s retirement in 1896, Mechelin could allow his envision to take place. It wasn’t until 1981, when the first portable phone was built and by the mid 1990’s, Nokia became the top producer in mobile manufacturing (Wikipedia, 2010). Today, Nokia is run by president, Olli-Pekka Kallasvuo and employees 128, 445 people in 120 countries, and sell its products in 150.


 * Competitive landscape**

The primary factor for driving competition in the mobile market is due to the Generation Y era of technology consumption. In today’s world, almost every individual owns a cell phone and every day it seems as if a new electronic device comes out. Each company is driven by the competition of mobile technology that continues to grow in high demands. In Nokia’s case, the iPhone and Blackberry are its main competition. If any company plans on contending, they must look at competitor products, and see how they can either match or better their features. The iPhone and Blackberry phones continues on the competitive scale along with Nokia, as they both constantly update their features and applications making their phones more appealing to the Gen Y era.


 * Strategy**

Nokia’s strategy for 2010 was discussed at Nokia’s Annual Capital Markets Day event in Helsinki, Finland on December 2nd. At the event, executives offered a broad assessment for an upcoming start in the New Year as their goals remain to be successful in the global market (Maisto, 2009). With competitors such as the iPhone and blackberry not far behind, strategic planning for the industry comes at the appropriate time for strategizing new measures for the company (McIntyre, 2009**)**. One part of the strategy includes demonstrating improvements to an upcoming version of the Symbian user interface. Improvements include re-engineering the user interface and making it more user friendly (Ingram, 2010a). Other goals specified in Nokia’s plan is to deliver the company’s first Maemo 6- powered mobile computer in the second half of 2010, as well as help grow the Ovi ecosystem and increase the number of touch and QWERTY devices in its smartphone portfolio (Maisto, 2009). Nokia also plans on providing their industry employee’s with better tools and ways to optimize the company’s lowest-cost mobile phones. The last part of the strategy is to focus on being more environmentally friendly. Aside from making great products; Nokia is dedicated to being environmentally conscious. They plan on continuing this is by reducing packaging, using less energy, improving recycling levels, and using more environmentally friendly materials for all products.


 * Gen-Y implications**

Although Nokia’s brand is recognized throughout the global market as a leader in mobile sales, analysts worry that Nokia is falling behind Apple and RIM (the company behind blackberry brand). In order to keep the Nokia brand in the top spot, capturing the Gen Y interest is necessary for successful sales. Nokia’s strategies for 2010 will help to reassert itself to the Gen Y era and keep the Nokia’s users committed through time.


 * References**

= Ingram, S. (2010a). //Nokia releasing symbian V3, Maemo 6 in second half of year.// Retrieved from //http//://www.gadgetell.com/tech/comment/nokia-releasing-symbian-v3-maemo-6-in-second-half-of-year/// =

= //Ingram, S. (2010b).// Moblin and Maemo merge to form MeeGo. //Retrieved from http://www.gadgetell.com/tech/comment/moblin-and-maemo-merge-to-form-meego/// =

= //Maisto, M. (2009, December).// Nokia`s 2010 strategy includes symbian overhaul//. Retrieved from http://www.eweek.com/c/a/Mobile-and-Wireless/Nokias-2010-Strategy-Includes-Symbian-Overhaul-622256/// =

//McIntyre, D. (2009, September).// Nokia -- you, sir, are no apple.// Retrieved from http://www.investorplace.com/experts/douglas_mcintyre/articles/nokia-stock-nok-compared-to-apple-rim.html
Wikipedia. (2010, February 2). Nokia. Retrieved February 23, 2010 from http://en.wikipedia.org/wiki/Nokia