Scheetz+E+Sales+Letter

  Scheetz E May 18, 2010

Mr. Frank Lucus, Director of Marketing Gamestop Inc. 756 Charles View Way Towson, MD 21286

Dear Frank:

Our conversation yesterday at the // New Markets / New Media  // conference regarding Gamestop’s need to promote its brand to Gen Y consumers gave me some great solutions to your issues. I have enclosed a prospectus for the report I mentioned describing the new ways to reach Gen-Y on the internet.

As you noted at the conference, Gamestop’s main customer base is made up of Gen Y, but sales in this area have been sluggish with this group. I know that Proximity, because of its connection with Towson University, can work with you to design and implement a widespread advertising campaign that uses on-demand media and social networking to achieve that goal.

 Proximity can provide you with focus group results, surveys, and customized marketing plans that focus on selling Gamestop as the place to buy games and accessories. The knowledge our team has on Gen Y and specifically on students in this area, can give your marketing team great insight on how to promote your business. We also have our own student marketing team, who are familiar with all the big social networking sites such as Facebook, Myspace, and Twitter. Research has shown that by using these outlets, you can create a more personal connection with Gen-Y.

Please feel free to come to Proximity’s Towson office for a special focus group session on Gamestop’s Gen Y brand recognition. After that session, specialized groups will meet with you and your staff to discuss how Proximity can help you exceed your advertising goals.

Sincerely, Eric Scheetz Associate Media Analyst

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