MWF+12+music+focus+group

The internet has completely changed the music industry. Because music can no longer be protected with copyright and more people than ever are downloading music for free, the old business models are become ineffective. Our focus group sessions were designed to determine exactly how Gen-Y consumers are getting their music. Information from these sessions will allow us to advise Proximity clients on how to best use music sites to connect with Gen-Y.

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 * 1) How do learn about and get new music?
 * 2) How do you feel about the music piracy laws? Do these laws discourage you from illegally downloading music?
 * 3) Do you go to concerts? Do you support artists by purchasing merchandise and CDs?
 * 4) Do you prefer buying a CD, buying individual tracks, or paying a subscription fee?

Focus Group Findings
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 * A big conclusion reached was that the participants that were currently in college were much more likely to pirate their music than college graduates. This may be because of the availability and easy access of these programs and of friends that use piracy programs in college. This result can also be because undergraduates tend to not be as financially sound as college graduates.
 * Another conclusion reached was that Generation-Y shows no signs of slowing down their use of pirating music because they are not afraid of the laws surrounding the controversy.
 * Fans feel as though they give back to the artist through concerts and merchandise sales.
 * Generation-Y will attempt to purchase the music of artist they consider to be “underground”, “struggling”, or "local" for that matter.
 * Technology today has made it very easy to download music for free.
 * People who aren't tech savvy and are not downloading the music personally are still finding ways to get the music without paying through interaction with peers.
 * James M
 * LoPinto M
 * Ibrahim Y.
 * Harris T.
 * Mouzon, C
 * Heer A.