Lichtenberg+L.+sales+letter

Lichtenberg L.



March 18, 2010

Mr. Micheal Jordan, Marketing Executive National Basketball Corporation 603 Bridgeman Terrace Towson, MD 21204

Dear Mr. Jordan,

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding National Basketball Corps. need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new Personal TV service provided online and how to effectively market on them.

As you noted yesterday, National Basketball Corporation feels that it must establish brand identity with Gen Y now in order to sell its products that are similar to other brands and styles. I believe Proximity can work with you to devise an in depth plan to create more awareness through online streaming video.

Proximity can offer a way to make your products and corporation more luminous. By effectively positioning your products to accommodate the needs of Gen- Y and attracting Gen-Y through more interactive ads we can effectively market your products. In addition, we have trained student marketers who can identify Gen-Y trends and offer insight to new products that could be high selling. Proximity can offer promotion of the National Basketball Corporation by going out to communities and holding annual basketball competitions nationwide to start the advertising process.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on National Basketball Corporation's Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Lucas Lichtenberg Associate Media Analyst