LoPinto+M.+Report+Prospectus

__LoPinto M

The Problem__ The way that Gen-Y gets their music has changed since the creation of websites that allow illegal downloads. Websites such as “ITunes” and Rhapsody are forced to compete with sites such as Limewire that allow users to obtain music for free.

__The Solution__ The results by Proximity's focus groups indicate that Gen-Y gets most of their music illegal download web sites. This report details how advertising on Rhapsody music is an investment that must be carefully considered. If our clients can understand Rhapsody’s history and how they compete in today’s market, then they can understand many other subscriptions music services. This knowledge will allow clients to smartly invest, or not invest, their money in subscription music services.