Choi+J.+Press+Release

Choi J. For Immediate Release Contact: Jungwook Choi - Proximity - 410-350-1072

**30 Percent Of Employers Use Facebook To Screen Potential Employees **
//Proximity and Sal Lannuzzi to Present the Relation Between Employment and Social Networking at 2010 New Markets/New Media Conference // **BATIMORE, MD** - April 19, 2010 - Proximity, a Gen Y on-demand media strategy group, announced today that Jungwook Choi, Media Analyst at Proximity, will be presenting at the Burshire Marriott conference Hotel in Towson, MD, on Monday, May 17, 2010. The topic will be "Facebook for Potential Employers." The extraordinary growth of Facebook has made potential employers pay more attention to social networking sites as appropriate professinal tools to screen potnetial employees among Gen Y.

Here are some of the major changes that have affected the relationship between Facebook and the employment market in the past two years:
 * In particular, nearly 72 percent of young adults, including Gen Y, use social networking cites, i.e. Facebook and Twitter;
 * With more than 400 milion active visitors, Facebook is arguably the most popular social networking site in the world;
 * Our focus group results show that Gen Y users do not regard privacy as a major concern when using Facebook;
 * According to surveys, about 30 percent of employers are using Facebook to screen potential employees.

"For Gen Y users, Facebook can be obviously a vulnerable or valuable tool for connecting to potential employers," said Choi. "Potential employers need to pay more attention to Facebook as a professional networking tool to check personal information of potential employees." 

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity**

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.