Way+Y.+press+release

Wan Y.


 * For Immediate Release**

Contact: Paul Miers - Proximity - 123.456.7891


 * Effective marketing on the Facebook help companies make more profits**

//Proximity to present the effective ways to attract Gen - Y users through Facebook at 2010 New Markets/ New Social Networking Conference//


 * TOWSON, MD - April 19 2010** - Proximity, a social media research agency, announced today that Yichi Wan, Social Networking Analyst, will be presenting at the Burkshire Marriott Conference Hotel in Towson. MD. on Monday, MAY 17, 2010. The t opic will be, "Attractive ads on the Facebook make extra profits for companies." Social networking, such as Facebook, Twitt er have reached large population of Gen - Y users.

Gen - Y does not consume social media in tradition ways, and Facebook is currently the social networking site that Gen - Y users most to connect with their peers. The following are the examples why businesses can get huge benefits by using Facebook:
 * Facebook had 400 million active users worldwide and there are more than 1.5 million local businesses on the site.
 * Facebook targets Gen Y users through ads based on their demographics, schooling and interests. That helps business use the effective ways to attract consumers.
 * Gen Y consumers no longer watch TV or listen to radio in conventional ways, it is hard for companies to target Gen Y users through the traditional social media ways.
 * A case study of Starbucks shows how successfully the Starbucks makes extra profits by drawing fans to their Facebook group.

"Marketing on Facebook can help businesses target Gen - Y users in an effective way that attracts more consumers and makes more money," said Yichi. "There's no doubt that Facebook has become t he social networking site where advertisers can best reach their targeted audience ."


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large students population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.

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