Kapnek+J.+sales+letter

Kapnek J.

May 18, 2010

Mr. Gerald Butchner, Director of Marketing The Google Corporation 879 E. Joppa Road Towson, MD 21286

Dear Gerald,

I enjoyed talking with you yesterday at the //New Market / New Media// conference regarding Google's need to promote Google TV to Gen Y consumers. Enclosed you will find a prospectus for the report on using Google TV to advertise to Gen Y.

As you mentioned yesterday, Google feels it must establish brand identity now in order to pull Gen Y away from cable companies and disc consoles. I believe Proximity can help you develop a winning campaign because we work daily with Gen Y.

We have access to the entire student population and trained faculty experts in marketing and media research. We can provide you with focus group reports and customized surveys to help mold Google’s image into an innovative and progressive home entertainment enterprise. Proximity’s consultants can advise your sales team on where to place Google TV advertisements that will target the largest segments of the Gen Y population. Our student representatives will show you how to drive Gen Y to your site through social networks, making promotion much easier and more effective.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Google TV and the future of Broadcast Advertising. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Joshua Kapnek Associate Media Analyst

Enclosure