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TO: Proximity mobile team FROM: Brian Jones SUBJECT: NYT article on Pirated Music DATE: Sept 11, 2009

We were asked to analyze a blog post or news item to help us prepare Proximity's spring focus groups. Below is my summary of a //New York Times// article on how the Gen Y community of Sweden is beginning to shy away from pirated music on unlicensed websites and peer to peer torrents. I suggest we include questions on the spring focus groups survey designed to determine whether TU students are using such legal or illegal download sites. .

With the world becoming more and more digitally constructed every year, the phenomena of pirating full CD"s, songs and all types of music is beginning to wain. With all the legal action that has taken place over the passed decad e against digital piracy, Napster, Limewire, Pirate Bay etc. internet users are beginning to refrain from pirating music. Governments all around the world are beginning to take larger steps towards stopping digital piracy.
 * Main Focus**

Eric Pffanner states, "Sweden, long considered one of the world’s most welcoming havens for digital piracy, is now showing signs of turning back toward legal, licensed music, both online and in stores." American Internet users over the age of 13 regularly buy digital music.


 * Why is this important?**

More Gen Y users are subscribing to legally licensed digital music sites like Spotify and Itunes. Music sales in Sweden rose 10.2 percent just in the last year. However other countries around the world have noticed a decrease in profits. ​
 * Questions to ask TU students**

By taking a quick survey of TU students we can find out how this new music revolution is affecting Gen Y. If we are able to obtain information on whether or not students pirate music, as well as which sites are used most frequently, we can get a better understanding of how the music media will shift over the next few years. A few sample questions for the survey could be:


 * How much do you spend on music per month?
 * Do you download all of your music or do you buy it from stores?
 * What music download websites are you subscribed to?
 * Have you ever considered subscribing to a music website?

__Reference__

Pfanner, E. (2010, January 24) Swedish Music Fans Start to Steer Clear of Pirates. //New York Times//, BU 4. Retrieved Jan. 31, 2010, from http://www.nytimes.com/2010/01/25/technology/internet/25iht-music.html?partner=rss&emc=rss