LoPinto+M.+Press+Release


 * For Immediate Release

Contact: Paul Miers (123)-456-7890

Music Industry Trends Away From the Support of the Artist

Proximity to Present Music Downloading Trends in 2010 New Market/ New Media Conference

Proximity announced today that Michael Lo Pinto will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 28, 2010. The topic will be, “Laying in Broken Glass is Wiser than Advertising on Rhapsody.” The growth of the music industry over the past decade has left potential investors puzzled as to how to target Gen-Y through music services and websites.

Here are some of the major changes that have affected the music industry in the past decade

- Digital files have virtually destroyed CD’s as a source of music for Gen-Y. - Illegal downloading is the major source of digital music for Gen-Y. Threat of prosecution cannot curb Gen-Y’s illegal downloading habits. - Subscription music sites rose quickly and have faded out just as fast.

"Obviously the entire music industry has had a complete makeover so to speak in the past decade. The demand for CD's has been replaced by digital music and now music consumers, particularly Gen Y, feel that they should not have to pay for it and acquire it illegally instead, and no one is going to move backwards and pay for it again"


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at[] to read more about its take on the social media revolution. ||