Lozada+K+blog+post+analysis

Lozada K

TO: Proximity Mobile Team FROM: Kevin Lozada SUBJECT: Blog Post Analysis DATE: Feb 10, 2010 We were asked to analyze a blog post or news item to help us prepare Proximitys spring focus group. Below is a summary of PCWorld article "iPad Study: The More You Know, The Less You Want One" which explains some of pros and cons of an iPad.

 iPad is Apple's latest attempt to get back into the mobile market after a short hiatus. The iPad is a new tablet computer which was introduced to the general public on January 27th, 2010 but isn't expected to hit retailers between the months of March and April 2010. The iPad has 9.7-inch multi-touch screen, and is half-inch thick and weighs in at 1.5-pounds. Apple has in line six different models to be released ranging from the $499 16GB Wi-Fi enabled model, to the $829 64GB Wi-Fi enabled 3G model.
 * What is an iPad? **


 * Why won't the iPad sell? **

A survey was conducted which stated that 25% of the people surveyed had no intentions on purchasing an iPad before it was officially introduced to the public. After it was introduced that number double to 50%.


 * Uses same OPS system as an Iphone
 * Is said to be basically a larger iPod Touch

 The other 50% of the people who were surveyed and would purchase the iPad is still a BIG percentage
 * Why will the iPad be a hit? **


 * Close to 140,000 Apps can be downloaded from App Store
 * Great educational value
 * Great E-Reader
 * Apple Name


 * Question to ask focus group **
 * Do you own any Apple Product devices like an iPhone or iPod or MacBook?
 * What do you look for in a Mobile device?

<span style="font-family: 'Times New Roman',Times,serif; line-height: 18px;">Coursey, D. (February 06, 2010). iPad Study: The More You Know, The Less You Want One. PCWorld. Retrieved Feb 08, 2010 from <span style="font-family: 'Times New Roman',Times,serif; font-size: 13px; line-height: 20px;">[]
 * <span style="font-family: 'Times New Roman',Times,serif;">Reference **