Heer+A.+Final+REport

proximity a next generation connection   Proximity Research Report     **The Future of Internet Based Advertising **  //Internet Radio and Social Networking Sites //  by Andrew Heer   <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;">Spring 2010 <span style="color: red; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Executive Summary **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">2 ** <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Introduction: Changing Advertising Mediums **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">3 **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Internet Advertising Format **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">3 **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Customizable, Targeted Advertizing **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">3 **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">It’s Measurable **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">4 **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Recommendations **5** <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Attachment 1: Case Studies **5** <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Attachment 2: Overall Internet Advertizing **7** <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">References **8** **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">10 ** <span style="color: red; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Record sales continue to decline as more and more people get their music through peer-to-peer file sharing and torrenting. Internet radio site like Pandora, Rhaosody and Slacker Radio pay artist and record companies a small amount of money each time they play one of their songs. The websites make money selling advertisements that both appear in the browser windows and play in-between songs as well. Social networking sites are very popular and allow for many different opportunities to advertise. This report will detail the different advertising plans offered by most internet ad services, so one can better decide which service works best for their personal business needs. Then the benefit of being able to measure the effects of internet ads will be covered. Finally a few recommendations will be offered. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;">Traditional advertising mediums like newspapers, T.V., and terrestrial radio have become ineffective at reaching people. They are much less effective platforms especially for advertising to Gen-Y, who is increasingly fulfilling their media needs over the internet. Internet radio sites are becoming increasingly popular for discovering new music and listening to music. Internet radio and social networking sites both allow a plethora opportunities gather demographic information in order to determine if they are the people who buy their produce. Specifically targeted ads allow advertisers to pick the specific demographic, geographic, time or any other criteria to best reach your audience. <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Advertisements on internet radio sites and social networking sites offer pretty much the same options as other internet advertising. There are several different options depending on advertising budget and target audience. The best part about internet advertising is that one can measure the results and adjust advertising plans to better suit ones needs. Here are some common advertising plans: <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ CPM – Cost Per Mille, or, CPT- Cost Per Thousand- Refers to paying for one thousand loads of an ad. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ CPC – Cost Per Click- Refers to paying for each individual click that redirects the uses to the targeted website. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ CPV – Cost Per Visitor- refers to paying based to the number of visitors to go to your website. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ CPV - Cost Per View- refers to being charged each time an ad is displayed to a unique user. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ CPA- Cost Per Action- refers to paying only when a purchase is made on the advertisers website. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Social networking sites also offer almost free advertisement campaigns through the use of many of their “group” and “event” functions. Any company looking to be competitive in the future needs to be advertising on internet radio and social networking sites. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Internet advertizing follows a fairly similar range of services; however, cost and options can vary so it is important to shop around. Some websites, like Myspace, handle their own advertising while; AdBrite is the company that handles Pandora Radio’s advertisements. Companies like AbBrite.com, offer completely customizable ad plans to best attract your audience and make the best use of advertising money. Experts agree that, “specific targeting alone saves tons of cash on your marketing budget” (Vignes). <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Customizable settings allow for direct targeting of customers <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Geographic options allow advertisements to only one zip code, which means that small businesses can advertize with these services. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Customizable key words allow you to enter endless options to target you market. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Social networking and Internet Radio allow a multitude of demographic information to be gathered for the use of internet appetizing. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;">Do not waste <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">advertising <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> money and time with old traditional advertizing. Realize the benefits of internet radio and social networking’s specific ability to target audience members when the are social, listening to music and in a good mood very perceptive to advertising. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">Besides the customization options the ability to measure increase in web traffic is arguably the best advantage over traditional advertising. <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Great for increasing brand awareness. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Can track the affects of changing options in demographics. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">∙ Increased performance can be optimized with immediate feed back. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">No longer do advertisers have to wait and only assume their advertizing dollars are working; now they can get almost immediate results. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> I would strongly recommend With the over all tread being a huge increase in advertizing spent on internet, advertizing especially on social networking sites that you start a progressive and aggressive internet marketing campaign. It should specifically concentrate on social media and internet radio and music. Less and less people are buying CD’s but they are still attending shows and concerts so advertize to them. It does not take a lot to run one of these campaigns and they can be utilized by small business as well as multinational corporations. It is important that trained skilled professionals guide you in this process as to not waste valuable resources, this is where Proximity can help you get the most out of internet advertising. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;">This Chart shows the CPA for the gaming company Pogo, before and after internet advertizing with AdBrite. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Regular; mso-fareast-font-family: MinionPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; font-size: 10.0pt; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Source: AdBrite. http://www.adbrite.com/mb/how-advertisers-cs-pogo.php. Web. Here the affects of AdBrite can be seen increasing the monthly visits to the VW. website. <span style="color: black; font-family: "Century Gothic"; font-size: 10.0pt; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">Source: AdBrite. http://www.adbrite.com/mb/how-advertisers-cs-volkswagen.php. Web. <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/. Web. <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: TektonPro-Regular; mso-fareast-font-family: TektonPro-Regular;"> <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: TektonPro-Regular; mso-fareast-font-family: TektonPro-Regular;">Adbrite. (2010) AdBrite – Overview for advertizers. Retrieved May, 7 2010 from http://www.adbrite.com/mb/how-advertisers-cs-volkswagen.php. Web. <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: TektonPro-Regular; mso-fareast-font-family: TektonPro-Regular;">Adbrite. (2010) AdBrite – Overview for advertizers. Retrieved May, 7 2010 from http://www.adbrite.com/mb/how-advertisers-cs-pogo.php. Web. Solis, Brain. (2009) The Decline of Traditaional Advertising and the Rise of Social Media. Retrived May, 7 2010 from []. Web. Vignes, Beau. Ghotibait. (2010). Internet Advertizing vs. Traditional Advertzing. Retrieved May 8, 2010 from http://www.ghotibait.com/internet-marketing/internet-adversiting-vs-traditional-advertising/. Web. =<span style="font-family: "Century Gothic"; font-size: 12.0pt; font-weight: normal; line-height: 200%; mso-bidi-font-weight: bold;">Mater, Alan. Buzzle. (2010) <span style="font-family: "Century Gothic"; font-size: 12.0pt; font-weight: normal; line-height: 200%; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">Pay-Per-Click Advertising vs. Traditional Online Advertising. Retrieved May 7, 2010 from <span style="font-family: "Century Gothic"; font-size: 12.0pt; font-weight: normal; line-height: 200%; mso-bidi-font-weight: bold;"> []. Web. <span style="font-family: "Century Gothic"; font-size: 12.0pt; font-weight: normal; line-height: 200%; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"> =
 * <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">Table of Contents **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">Executive Summary **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">Introduction: Changing Advertising Mediums **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">Internet Advertising Format **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-fareast-font-family: MinionPro-Bold;">Customizable, Targeted Advertizing **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">It’s Measurable **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">Recommendation **
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">Attachment 1: Case Studies **<span style="color: black; font-family: "Century Gothic"; mso-bidi-font-weight: bold; mso-fareast-font-family: MinionPro-Bold;">
 * <span style="color: black; font-family: "Century Gothic"; font-size: 10.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">Chart 1. **<span style="color: black; font-family: "Century Gothic"; font-size: 10.0pt; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">CPA of Pogo before and after Adbrite.
 * <span style="color: black; font-family: "Century Gothic"; font-size: 10.0pt; mso-bidi-font-family: MyriadPro-Bold; mso-fareast-font-family: MyriadPro-Bold;">Chart 2. **<span style="color: black; font-family: "Century Gothic"; font-size: 10.0pt; mso-bidi-font-family: MyriadPro-Regular; mso-fareast-font-family: MyriadPro-Regular;">NMV of Volkswagen before and after Adbrite.
 * <span style="color: black; font-family: "Century Gothic"; font-size: 14.0pt; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">Attachment 2: Over all Internet Advertizing **
 * <span style="color: black; font-family: "Century Gothic"; mso-bidi-font-family: MinionPro-Bold; mso-fareast-font-family: MinionPro-Bold;">References **