Focus+Group+Report

TO: Proximity Media Teams FROM: Paul Miers DATE: March 1, 2010 SUBJECT: Focus group sessions

Each member of your team will be conducting a focus group session with Gen-Y students regarding their use of your team’s social media. Individual focus group reports (2-3 pp) are due March 24 / 26. Teams will work this week to formulate an overall rationale for their sessions and develop questions for each member to ask

Each team member will recruit five individuals who can spend approximately 45 minutes talking about four or five open ended questions related to the team’s social media. Participants should be told that their identities will not be disclosed and that all responses are confidential. Team members who have a problem coordinating a single session can schedule separate sessions with subsets of the participants.
 * The session**

Each team will formulate a coherent one paragraph statement explaining the rationale for the focus group session. The rationale statement should identify what kind of information the team is seeking and why that information will be useful for Proximity clients. The rationale can be broadly defined or zero in on very specific issues related to particular products or services and demographics (i.e. gender, ethnicity, etc.). Teams should then develop four or five open ended questions for each member to ask.
 * Rationale and questions**

The rationale statement with questions should be completed by 5 pm Friday, March 5. We will be holding team meetings during class this week to develop the ratinonale and quetions. After each meeting, team members will post ideas on the discussion board of their team page in the wiki. I will be creating a wiki page where the teams can then edit these postings into a final document.

Members can schedule their individual focus group sessions anytime after 5 pm, March 5.

Each report will include: > I will have a sample focus group report posted by the end of this week. Draft copy of the report should be posted on the wiki by March 22.
 * The report**
 * a statement of the rationale for conducting the session
 * the time and setting of the session and basic demographic information about the participants (age, sex, academic major/job);
 * a narrative account of the session organized by topics with quotes from the participants (use first name pseudonyms;)
 * a discussion of what you consider the two or three most important findings from the session in light of the rationale;