Lozadak+K+Report+Proposal

Lozada K

To: Proximity Mobile Teams From: Kevin Lozada Date: 5/05/10 Subject: Report Proposal

Apple's iPhone is the most popular and most demanded phone on the market today. It is so popular that other companies make phones and compare their phone to the iPhone (ex: Verizon Driod). It comes with the capability to run over thousands of apps. AT&T is the sole provider of the iPhone and can use that to its advantage to greater depth. I propose to write a report on how AT&T can use other corportaions to increase their revenue and position themselves atop of the mobile market.


 * Needs**

Mobile phones now are more than just your grandma's version of a phone nowadays
 * Can access multimedia outlets such as audio and streaming video
 * Customer use apps to help with everyday life such as Weather Channel, and Google Maps
 * Other mobile carriers like Sprint and Verizon have opened up to the idea of a 4G network

Verizon Wireless has broken out as the clear cut market leader not because of it's phones. But, because of how they advertise their phones and great network capacity with the help of companies outside thier own market. They use the philosophy you scratch my back i'll scratch yours. So even though they lack to star power in phones like AT&T, with their advertising views they manage to maintain atop the market.


 * Topics**

The proposed report "You Scratch My Back I'll Scratch Yours" will cover the following topics The following items are key sources for this report. Additional sources are still pending.
 * Increase data usage
 * Verizon's partners
 * Advertisement techniques
 * The iPhone effect

Parl, Will. "Mobile data usage surpasses voice services in 2009!." //Into Mobile// 01 Apr. 2010: 1. Web. 11 May 2010. .


 * I will use this source to discuss the increase in data usage**

Ankeny, Jason. "Verizon Wireless strips NFL sponsorship from Sprint." //Fierce Mobile Content// 09 Mar. 2010: 1. Web. 11 May 2010. . fiercemobilecontent.com/story/verizon-wireless-strips-nfl-sponsorship-sprint/2010-03-09>.

"Among Mobile Marketing Techniques, Text Messaging Most Often Responded to." //Direct Marketing Association// 02 Jul 2008: 1. Web. 11 May 2010. . "iPhone set to surpass BlackBerry in mobile market." //Economic Times// (2010): 1. Web. 11 May 2010. []. Ritchie, Rene. "Regarding Android vs. iPhone market share." //TiPb// 11 May 2010: 1. Web. 12 May 2010. .
 * I will use these to sources to discuss Verizon's Partners in 3rd party advertising.**
 * I will use this source to discuss advertisement techniques in data usage**


 * i will use these sources to discuss the iPhone effect.**