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 * For Immediate Release

Contact: Paul Miers - Proximity - 1.234.567.8910

Local and Regional Businesses Find Success Reaching Gen Y on Social Networking Sites

//Proximity to present Social Networking Strategies for Businesses at 2010 Mid-Atlantic Business Conference//

BALTIMORE, MD April 18, 2010** Proximity, a social media research agency, announced today that George Steelwell, Director of Marketing Research, will be making a presentation entitled, ** "Creating an Effective Social Media Presence as a Business," on Friday, April 23, 2010 at the Mid-Atlantic Business Conference in Philadelphia, Pennsylvania. The popularity amassed by social networking sites and the decreased interest in TV and radio has allowed for regional and local businesses to take advantage of advertising on these sites.

Only in the most recent decade, have these social networking sites become influential in the daily lives of Gen Y users. The following are examples of how Facebook and other social networking sites have benefited businesses, both regional and national: **
 * ** In April 2009, Facebook had 400 million active users worldwide with the average user spending more than 53 minutes on the website and there are more than 1.5 million local businesses on the site **
 * Local and regional businesses are finding the largest response from advertising on social media through building awareness
 * ** Facebook and social media websites are coming to replace simple forms of communication through word of mouth and now information has the ability to be transmitted virally at faster speeds than traditional forms of advertising **
 * Facebook's targeted ads based on users demographics, jobs, schooling, and interests aid businesses in finding their niche

"In this changing global market, innovation is key," said Miers. "Businesses need to adapt to the changing climate to stay in the game and when it comes to Facebook, there's no better time then now to enter the market of social media."

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution. **

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