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Lam M Contact: Paul Miers - Proximity - 123.456.7899
 * For Immediate Release**


 * 3- **** D Movies Contribute to The Rise in Movie Ticket Sales by Nearly 8 Percent to a Record $29.9 Billion Worldwide in 2009 **

//**Proximity to Present Potential Downfalls of The Film Industry**//**'s Use of 3-D Technology

Baltimore, MD** **- May 7, 2010** **-** Proximity, the leading video strategy group, announced today that Matthew Lam, CEO of Proximity, will be presenting at the Burkshire Marriot Conference Hotel in Towson on Monday, May 17, 2010. The topic, "Maintaining sustainable profits through 3-D Technology." As 3-D movies have recently gained a wave of popularity, the film industry must ensure that this technology does not become obsolete as it has in the past.

Over the past five decades, films bearing 3-D technology have repeatedly experienced short-lived surges in popularity, followed by a loss of consumer interest. The following are some key reasons why consumers will lose interest in 3-D technology.


 * Continual increases in movie ticket prices will deter Gen-Y from viewing them.
 * Films that poorly implement 3-D technology damage the conglomerate reputation of the technology.
 * More 3-D films than audiences can handle. 3-D technology should be carefully selected, used less often, and used in conjunction with films of exceptional degree.

"3-D technology has the potential to become a long-lasting component of the film industry's current success," said Matt Lam. "With a few changes to the framework of 3-D technology, it can prevent consumers inevitable loss of interest."


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.