Hedrick+R

Hedrick R. **For Immediate Release** Contact: Paul Miers- Proximity- 410-123-4567


 * __Saving Companies from Wasteful Advertising__ **

// Robert Hedrick Presents Most Efficient Way for Advertisers to Reach Target Audience //

Towson, Md- May15, 2010- Proximity, a leader in Gen Y business strategy, will be hosting a conference on May 17, 2010 at the Burkshire Marriott Conference Hotel in Towson in which senior associate media analyst Ben Hedrick will be lecturing. The topic being discussed, "// Always Reaching your Target Audience, //" will cover the many changes in which Gen Y views entertainment and how this has affected methods in reaching them through advertising.

With the increasing number of technological advancements in today’s society, people are offered new avenues to obtain their entertainment almost on a daily basis. This presents an increasingly difficult problem for companies who try to use old methods in order to reach their target groups through advertisements. The following are recent changes in the way people receive their entertainment:

 "With the constant changes in the way G en Y receives the majority of their entertainment, it has become increasingly more difficult for companies to keep up with the changing times" says Ben Hedrick. "However, Proximity now has the information to put companies at ease with information and statistics that account for the majority of recent changes".
 * Prime Time Cable has been and continues to decrease as the main source of viewing TV and movies.
 * Streaming Content is beginning to emerge as the number one method for people to view entertainment.
 * The way people receive entertainment depends on age, race, and availability.
 * Radio advertisements have been dropping significantly in their effectiveness.
 * Consoles which stream entertainment are growing steadily more popular.


 * About Proximity **

Proximity is the leading company dealing with strategies involving Gen Y. The company has many analysts who constantly stay updated on new methods of entertainment which are consumed by Gen Y. Many of our analysts belong to Gen y which we find makes out information more accurate and complete. I know that Proximity will be able to fully and accurately answer any of the questions your company may have concerning the most effective ways to reach Gen Y through advertising.

Using statistics and official reports Promixty covers every aspect of the changes in the entertainment options that Gen Y recieve.Our analyst go a step further by investigate whether or not Gen Y decides to participate in these changes and how many actually do use them on a regular basis. Along with this, Proximity analysts are able to take this information and give you the implications of these changes which has been invaluable in the past to many companies. For information on our comapny, please visit [|www.proximity.edu].