Seaton+J+Report+Prospectus

Seaton J

= Effectively Advertising Online Through Video Sites  =

// New Technology Brings New Ways to Advertise //
=__**The problem**__= The times have changed with regards to technology and how video content is watched. With that, advertisers must find new ways of reaching the younger, Gen-Y crowd, who are increasingly getting their video from newer, online sources. If advertisers can't find a way to succesfully use this new technology to market their product, then they will lose their target audience.

=__Proximity's Social Media Solution / Recommendation__= According to focus group findings, Gen-Y is preferring online video-streaming sites, such as Hulu, due to its convenience. Results from this group also indicate that cable television is still the first choice for sporting events. Targeting sites such as Hulu might be a smart move for advertisers. Hulu is one of the most popular free, video-streaming sites out there that offer Gen-Y some of their favorite shows for no charge. Advertisers need to adapt to this new technology because it looks like it's the future in the video industry.

This report details how Gen-Y is getting their video content and how advertisers can best market to them.