Dukes+A.+Sales+Letter

Dukes A

April 21, 2010

Ms. Dawn Jackson, Director of Marketing The Geico Corporation 520 E. Joppa Road Towson, MD 21286

Dear Dawn:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Geico’s need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the 4G network being developed by Verizon Wireless.

As you noted yesterday, Geico feels that it must establish brand identity with Gen Y now in order to sell its insurance to that cohort when they buy cars and need insurance. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and social networking to achieve that goal.

We can provide you with customized survey and focus group results to help shape Geico’s image as a progressive, green company. Our faculty consultants can advise your sales force on how to position new insurance campaigns, and our production teams can make multi-platform ads that appeal to Gen Y through Verizon's upcoming 4G network. In addition, we have trained student marketers who can promote Geico on social networks such as Facebook. Our research shows that using student representatives to friend social networkers is a far more effective strategy for reaching Gen Y than buying conventional banner ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Geico’s Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Andrew Dukes Associate Media Analyst

enclosure