Wong+P+Prospectus



= Mobile Advertisement: Gen-Y's Thoughts =

// Businesses Investing in New Age Advertisement, Worth it? //
=__**The problem**__=

Businesses are growing everyday. With business growth, there comes a time where businesses are looking for the newest way to be more efficient and increase sales without a big price tag. Gen-Y also works in a similar way; they like to find the best prices/deals without having to do hours of research. Gen-Y individuals are more mobile, so there is no time to sort through the newspaper andvertisements. =__Proximity's Social Media Solution / Recommendation __=

Proximity focus group results show that Gen-Y customers are still willing to shop around for the best prices and deals if the discount is big enough. However, Gen-Y consumers show that they are not willing to to spend much time in researching for the best prices in inelastic goods (essentials). Mobile advertisements sends text messages, e-mails, etc to your mobile device informing you about the deals going on.

This report details how businesses and marketing companies are teaming up to figure out a better, faster, reliable, and easier way to get advertisements to Gen-Y. The findings in the report will help businesses and marketing companies learn Gen-Y's likes and dislikes to help them better grasp the attention of Gen-Y.

Available now at www.proximity.edu


Wong P