Harris+T.+Report+Prospectus



= Fighting Illegal Downloading with Vinyl Albums =

// Effective Strategy to Reach Gen-Y with Vinyl Production //
=__**The problem**__=

With Generation Y shifting towards a world of illegally downloaded music, record companies are not sure how to make money on their music. The music industry is competing in a market that offers their product for no cost at all. With technological advances coming frequently, users can illegally get their music quicker than ever before and this shows no sign of slowing down.

=__Proximity's Social Media Solution / Recommendation__=

The music industry will have to shift their focus to a product that is coming back onto the market: vinyl albums. Once popular in the 1970's, vinyl albums are showing a steady increase in sales and many believe that they will eventually outsell CD's. The report available from Proximity offers a solution to the problem of illegal downloading by suggesting the music industry invests in the production and distribution of vinyl albums. With the steady increase in vinyl sales and the idea that artists can advertise their work on the albums, possibly gaining recognition, shows that vinyl albums will have the best chance to compete with illegal downloading sites, and can win over Gen-Y.

Available now at www.proximity.edu
Harris T.