Wong+P+Press+Kit

Wong P

**For Immediate Release** Contact: Paul Miers (717)-555-5545 The Mobile Advertisement Turns Consumers Away Proximity to Present Consumer Thoughts on Mobile Advertisement in 2010 New Market/ New Media Conference Proximity announced today that Peter Wong, the associate media analyst, will be presenting at the Burkshire Marriot Conference Hotel in Towson on Monday, May 17, 2010. The topic will be, “Advertising or Possible Stalking in New Age Advertising.” As new mobile technology is being released so rapidly over the past decade, businesses have been using new means to target consumers in advertisement through their mobile devices. Is this the new way of advertising for Gen-Y? Here are some of the major changes that have affected the advertising industry in the past decade: Ø Gen-Y is completely ignoring conventional paper advertisements Ø Mobile devices are getting MORE mobile leaving Gen-Y users to always be on the move Ø Businesses have to have mobile web-browser friendly pages “By building an advertising system into its products, Jobs said, Apple is hoping to tap into a nascent but potentially lucrative market: the growing number of consumers who are picking up a cell phone when they want to access the Internet.” “The lion’s share of Google’s revenues comes from online advertising, which is not very surprising. The company generated $4.4bn from ads on its own sites and $2bn from ads on third party sites. An interesting thing mentioned in the first quarter results was the success of mobile advertising.” Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research. Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen-Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity’s blog at []  to read more about its take on the social media revolution.
 * About Proximity **