Liu+J.+Report+Prospectus

Liu J.

= Foursquare: A New Door to Mobile Network Marketing Jesse Liu =

// Foursquare Network Marketing and How to Utilize It //
 As technology advances, the idea of conventional ads seems less attractive to local businesses and Gen-Y. Also conventional ads such as YellowPage, newspapers, radio etc. are expensive for business starters. **//__ Proximity’s Social Media Solution / Recommendation __//** Our research recommends that most Gen-Y utilize social networking heavily. Many Gen-Y learn about new local venues through networking or word-of-mouth. Our research also shows that utilizing social networking to promote a business is far more effective strategy to reach out Gen-Y than conventional ads.
 * //__ The Problem __//**

This report details how Gen-Y is moving to the social networking direction on daily basis and how marketers and local businesses can influence their target audience through Foursquare.

**Available now at www.proximity.edu**