MWF+12+video

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 * Focus Group Rationale & Questions**- post and edit the working text for your rationale statement and questions on the page below. I will make any final revision I think are necessary on Friday evening.

MWF 12 video focus group

Focus Group Findings

 * Overall Findings**


 * Gen-Y will only spend money to buy certain "highly enjoyable" DVDs.
 * High Definition programming is a preference but not priority.
 * High Definition was most preferred for action and sports videos
 * Gen-Y does take various actions to avoid watching commercials
 * Gen-Y uses a variety of sources to watch broadcast televisions