Focus+Group+Results

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 * [|Social network impact for retailers]
 * [|Yahoo Banking on Original Content — Again]
 * **Social networking** games threat to web security
 * Console Gamers Play **Social Network** Games, More Likely To Microtransact
 * toc
 * **Social** Media & Marketing
 * Brands Vie for Credibility on **Social Networks**
 * YouTube's Redesign Focuses on **Social** Features & Ease-of-Use


 * [|Facebook Data Deleted After Lawsuit Threat]
 * Facebook walks into a privacy problem
 * [|Facebook - The Most Searched On Brand in the U.S.]
 * [|Twitter and News and Media Websites]
 * [|Facebook Reaches Top Ranking in US]
 * [|Facebook Users Prefer Broadcast Media]
 * [|Facebook Largest News Reader?]

MWF12 findings

 * Females are more concerned about their privacy than males
 * Females are there to socialize with their exciting friends and males are there for networking and dating.
 * Both groups are concerned about hackers and predators.
 * Females have higher level of privacy settings.

MWF 1:00 findings

 * favored features / prominent features
 * use to keep in touch, find friends, access photos
 * half would leave/half would stay if friends left Facebook
 * most used via mobile
 * most are concerned about employers checking and having access to Facebook

TTh12:30 findings

 * likes simplicity
 * has "follow the crowd" mentality
 * privacy not a major concern as long as there are settings
 * not worth it for businesses to try to connect
 * military and females social network more

possible sources

 * **Verizon iPhone** 4G: Trading for the best in 2010?
 * RIM Blackberry Sales, Android Sales and New **iPhone** Release – Will Apple Kill
 * Can BlackBerry handle **Verizon iPhone** Pressure
 * [|The (R)evolution of Mobile]
 * Verizon Slashes Palm **Smartphone** Prices to the Bone
 * **Smartphone** Sprawl to Challenge IT
 * iPhone tops JD Power **smartphone** wireless survey again
 * Is Apple's iPhone the Chicken or the Egg in **Smartphone** Growth?
 * Whispers Of Apple **Mobile Advertising**
 * Location Based Services Poised to Drive Rise in Free Apps
 * Waiting for the iPad's Twist . . .massive potential for **mobile advertising** hasn't translated into massive dollars — estimates suggest the **mobile advertising** market in the United ...


 * Future of **Mobile** – Microsoft **Mobile** Behavior and Ad Acceptance Study
 * Apple's iPad **Advertising** Aspirations
 * **Mobile Advertising** Network Greystripe Brings Its iFlash Ads To The iPad
 * Largest European Operators are Confident of **Mobile Advertising** Potential

MWF1 findings

 * reasons for buying handsets - wanted best possible smartphone features / committed to provider
 * providers reputation - satisfied with Verizon (influential commercials), best phone
 * satisfaction with mobile device - Blackberry users want WiFi, Flash; HTC user wants more friendly phone; one Blackberry user has experienced software problems
 * satisfaction with service - Verizon is better; Virgin Mobile user is satisfied; one Verizon user wants to switch to AT&T for iPhone.

TTh12:30 findings

 * 70% use for texting; 30% for talking
 * all use for internet (younger more than older - 18-25 age range)
 * user of higher end phones used apps more than users of lower end phones
 * no one buys through app ads
 * PC use declined. PC primarily for school

possible sources

 * **Limewire** P2P Network Adds Anti-Malware Protection
 * The Past, Present, and Future of Downloading Music on the Internet
 * P2P traffic still in decline, one-click hosters are benefiting
 * Newzbin lose interesting copyright case
 * **Music** pirates – want to go legit? Here's one possible option
 * No cloud **music** for iPad's launch
 * There is no UK **music** business without the fans – so look after them
 * Spotify Online **Music** Site Targets US Start in Third Quarter
 * Shea: Warner Bros. hires anti-piracy intern
 * 44% of children think free **downloading** should not be **illegal**
 * SXSW: MOG's Mobile Music Apps Go Beyond the Playlist
 * SXSW Is a Band's **Social Network** Like No Other
 * Disposable **Social Network**' LoKast Shrinks World to 300 Feet

MWF 12:00 findings

 * participants that were currently in college were much more likely to pirate their music than college graduates. This may be because of the availability and easy access of these programs and of friends that use piracy programs in college. This result can also be because undergraduates tend to not be as financially sound as college graduates.
 * Generation-Y shows no signs of slowing down their use of pirating music because they are not afraid of the laws surrounding the controversy.
 * Fans feel as though they give back to the artist through concerts and merchandise sales.Will attempt to purchase the music of artist they consider to be “underground”, “struggling”, or "local" for that matter.
 * People who aren't tech savvy and are not downloading the music personally are still finding ways to get the music without paying through interaction with peers.

MWF 1:00 findings

 * illegally downloading music; aren't effected by lawsuits; are not buying music

TTh 12:30 findings

 * threat of prosecution not a deterent to illegal downloading
 * participants frequently buy music to support favorite artists
 * digital files have replaced CDs
 * Limewire is the preferred music sharing site for both males and females

possible sources

 * YouTube's Redesign Focuses on **Social** Features & Ease-of-Use


 * [|Coming Attraction: Netflix on the iPad]
 * Apple Snubs Adobe on iPad, but Does Adobe Care?
 * [|Apps for iPad From Some TV Networks, Not All]
 * [|Google and Partners Seek Foothold in the Living Room...]
 * Filmmakers Accuse Scores of Film Piracy
 * The word around the digital water cooler
 * **Hulu** Looks to Continue Success After Two Profitable Quarters> >
 * **Hulu** Continues To Grow With iPad App
 * Report: **Hulu** Prepping Subscription iPad App

MWF12 findings

 * Gen-Y will only spend money to buy certain "highly enjoyable" DVDs.
 * High Definition programming is a preference but not priority.
 * High Definition was most preferred for action and sports videos
 * Gen-Y does take various actions to avoid watching commercials
 * Gen-Y uses a variety of sources to watch broadcast televisions


 * primarily find movies/TV - reruns on TV(6); prime time (6); online (8); ondemand (2)
 * watch movies at home: often (10); sometimes (5)
 * watch movies in theater: sometimes (5) rarely (10) - movies in theater as social activity rather than means to see the movie
 * buy or rent - prefer to rent for first time viewing; only buy if they really like movie, which is not often; most have not bought movie in years.

TTh12:30 findings
Implication: ads for females work on prime time; targeting males on streaming has greater potential. Pricing depends on quality of service and reduction of ads. Participants will not pay high prices for premium.
 * most females do not know how to stream from a console and have not done it before
 * only few used consoles like xBox
 * most males only watch sports live - they stream a lot
 * not willing to pay high prices for premium but are divided on paying minimal prices
 * those without DVR will go to streaming on PC as second option