Lichtenberg+L.+Report+Prospectus



= Online Television =

// Hulu poor picture quality may allow Google TV to be more attractive to Gen Y //
=__**The problem**__=

Recently there has been more movement towards online streaming sites than there have been people watching regular TV. Online sites offer free access to numerous television shows and sporting events. Hulu is one of these online streaming video sites. Hulu right now consists of a picture quality of 480p and analysts are saying unless Hulu can offer 720p with possible HD they will not be able to fully capture the numerous amounts of Gen Y converting to online Television. Advertising on Hulu and other streaming sites may not be as effective when Google TV comes out to exploit the market.

=__Proximity's Social Media Solution / Recommendation__=

Proximity focus group results show that most men are accessing the internet to watch their premium content because it is free, convenient, and more personal. However, Gen Y will pay small amounts for commercial free TV or better picture quality. Advertising will need to take on a new approach that will offer free premium content as long as viewers are required to watch advertisements. The shift from traditional cable television to the new streaming internet TV will become the new technology for years to come. Google TV is in the process of developing such equipment by either a set-top box or possibly through dish network to allow your television set instant access to the internet. Proximity's recommendation is to watch Google and see what their next move is and then jump on the bandwagon because it is at the top of internet television.

Available now at www.proximity.edu
Lichtenberg L.