Wilson+Final+Report

Wilson M Throughout the last decade, the music industry has gone through many changes, from CD’s to the domination of ITunes. Websites attempting to utilize the subscription model for selling music have likewise gone through ups and downs. Currently they are in a downfall with the rise of Gen-Y’s ability to get their music from other sources. Illegal downloads have become a source of great frustration for paying music models. Rhapsody has been a major player in the subscription music scene for the past decade. However, in recent years they have fallen dramatically from where they once stood. With sites such as Limewire, and “Itunes,” the ability for Rhapsody to gain any ground has taken a dramatic down in the past few years. This report details what a terrible business strategy it would be to advertise on a music website that uses the subscription model.

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- The effect of Rhapsody’s restructuring on their business plan

- What the future holds for subscription based music services