Phan+T.+Sales+Letter

Phan T.



May 17, 2010

Ms. Jane Smith, Director of Marketing FroYo Corporation 2786 Yellow Brick Lane, Towson, MD 21286

Dear Jane

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding FroYo’s need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the need to use social media marketing and how to successfully utilize it.

As you noted yesterday, FroYo is a frozen yogurt company that is very popular amonst Gen-y, so you want to raise awareness of your product and increase sales. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and social networking to achieve that goal.

We can provide you with customized survey and focus group results to help determine how to shape FroYo's image as a young, fun, and healthy conscious company. We will try to determine how best to reach your target audience and how to capture their attention on multi-platform ads. In addition, we have trained student marketers who can promote FroYo on social networks such as Facebook, Twitter, and Youtube. Our research shows that using student representatives to friend social networkers is a far more effective strategy for reaching Gen Y than buying conventional banner ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on FroYo’s Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Truc Phan Associate Media Analyst

Enclosure