Wilson+Report+Prospectus

__Wilson MThe Problem__ The clarity of the way that Gen-Y gets their music has crumbled since the creation of websites that allow illegal downloads. Websites such as “ITunes” and Rhapsody are forced to compete with sites that allow music to be gathered for no price at all.

__The Solution__ Proximity focus group results indicate that Gen-Y no longer traffics to pay per song music sites as much as we are lead to believe. Gen-Y does, however, get most of their music illegal download web sites. This report details how advertising on Rhapsody music is an investment that must be carefully considered before undertaking. If our clients can understand Rhapsody’s history and how they compete in today’s market, then they can understand many other subscriptions music services. This knowledge will allow clients to smartly invest, or not invest, their money in subscription music services through an increased knowledge of one of the biggest such sites in the industry.