Woo+K.+Final+Report+Proposal

Woo K.

TO: Proximity Mobile Team FROM: Kyung Woo DATE: MAY 17th, 2010 SUBJECT: Proposal for report on Verizon 4G network

Verizon Wireless has been archiving a dominant position in the U.S. mobile market with its impressive reputation. They are now seeking to improve their service by upgrading from a 3G network to a 4G network quickly for better service than rival companies such as I-phones’ AT&T. I propose to write a report on how Verizon wireless is positioning itself with a 4G network to stay lead of the completions.


 * Need**

Customers who used smart mobile phones will figure to switch to a 4G network because of the limitation of the 3G network performance. They expected 3G smart phones performed as notebook computer in their hands, however the 3G network performance has somewhat limited uploads and download speeds, and not stable enough in longtime networking. Mobile device user desires to their phones are fast, easy and useful, for using internet service and communication
 * Using efficient and stable in streaming video and audio.
 * 4G network will be able to play directly HDMI video through Wi-max
 *   As gen-Y demands to download new and many applications, 4G connectivity could enable many new applications.

The clients of Proximity can reach Gen-Y consumers more efficiently through the 4G network. The network will offer greater speeds and capabilities for ads. Clients need this report to understand the role Verizon's 4G network will practically perform in the smart mobile phone market, and what the networking will allow them to do with their ads.


 * Topics**

the proposed report, "Verizon's 4G network smart phone will lead the market" will cover the following topics:

The speeds and features of the 4G network;
 * When and where the 4G network will be launched;
 * The capabilities of the 4G network.


 * Sources **

The following items are key sources for the report.

Agam Shah :  Sprint to Make HTC's Evo 4G Phone Available in June <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">– Thu May 13, 12:20 am ET : <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">[] <span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 20px;"><span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">It explains that <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">The Smartphone’s 4G connectivity could enable many new applications. There is increasing demand for rich-media applications on  <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">mobile devices   <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">, and 4G could provide the necessary bandwidth to meet those demands. It could also enable videoconferencing involving multiple people. <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">

Reardon, Marguerite. Cnet Reviews. (Retrieved April 07, 2010 from):[]. <span style="font-family: 'Times New Roman',serif; font-size: 16px; line-height: 24px;">Verizon Expects 4G Launch Next Year (2009, Feb. 18). <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">This article discusses Verizon's highly anticipated 4G coverage launch that is schedule for next year. Verizon is now testing out the network now to work out some minor bugs. Reardon says that they will have the network up in running in 25 to 30 markets throughout the United States, and they except to fully cover our nation in 2015. The article continues by discussing the 4G download speeds, which is substantially faster than the 3G. Finally, the article concludes by discussing Verizon anticipation of a customer support problem.

Verizon Wireless. (RetrievedApril, 12, 2010)From:[] Verizon Wireless LTE Network (2009).Verizon Wireless official website. . According to the article was retrieved on Verizon's official website. Verizon states the features of the 4G network, and explains how that differs from their older network. Verizon brings a lot of hype to the network by saying that it will allow customers to do things that were impossible before in a wireless environment. They continue by discussing the network's higher data rates, coverage, multipath, mobility, power performance, latency, user support, security, development and worldwide roaming. =** <span style="font-family: 'Times New Roman',serif; font-size: 12pt; font-weight: normal;">Tricia Duryee <span style="font-family: 'Times New Roman',serif; font-size: 12pt; font-weight: normal;">,  <span style="font-family: 'Times New Roman',serif; font-size: 12pt; font-weight: normal;"> (  <span style="font-family: 'Times New Roman',serif; font-size: 12pt; font-weight: normal;">On Monday May 17, 2010, 5:04 pm EDT )<span style="font-family: 'Times New Roman',serif; font-size: 16px; font-weight: normal;"> []  **= =**<span style="font-family: 'Times New Roman',serif; font-size: 12pt; font-weight: normal;">Verizon Says 4G Phones Are Coming In May 2011: **= =**<span style="font-family: 'Times New Roman',serif; font-size: 12pt; font-weight: normal;">This article shows that Verizon Wireless CEO Lowell McAdam [|said at the Reuters Global Technology Summit in New York] that the company won’t be ready to launch phones until May 2011. At that time, it envisions having at least five 4G handsets available. He said the phones will likely be from Motorola ( [|NYSE: MOT] ), HTC, LG (SEO: 066570) and RIM ( [|NSDQ: RIMM] ). In the meantime, many of those same players with the addition of Samsung will build tablets, running Google’s Android software that could be ready as soon as the fourth quarter. **=

<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Stephen Lawson**,** IDG News **(**May 11, 2010 3:30 pm) [] <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">Verizon Shows LTE Running at 8.5M Bps <span style="color: black; font-family: 'Times New Roman',serif; font-size: 12pt;">It analysis that the 4 G as possible fast as that the video posted Tuesday shows what appears to be a real speed test on a laptop in a pizza restaurant in Newton Center, Massachusetts, near Boston University. The result displayed is 8.55M bps downstream and 2.80M bps upstream, going over the Internet to Los Angeles. Next to that laptop is another one using 3G, which shows speeds of 2.21M bps downstream and 866K bps upstream.