Phan+T.+Report+Prospectus

Phan T. = Social Media Marketing: The New Vehicle of Advertising =

// The use of Social Media Marketing in order to Target Gen Y and How to Successfully Utilize It //
=__**The problem**__=

Traditional media is still a large presence in marketing, but the users, especially Gen-Y, are reducing their consumption of such media. Gen-Y does not watch television on a regular basis because of the many on-demand media available online. Our focus group report also shows that Gen-Y does not pay attention to passive advertisement on social networking site either.

=__Proximity's Social Media Solution / Recommendation__=

This report details the dramatic increase in users of social networking sites and the power it provides for marketers. Social media marketing allows the company to personally interact with their customers and potentially attract the younger demographics i.e. Gen-Y. This helps companies better understand the wants and needs of the end users and possibly improve their existing product or services. The marketing campaign must be engaging and interactive to the consumers in order for it to succeed. One company that has had a successful campaign is Starbucks. They generate a very large amount of responses and followers on their social networking sites. Proximity clients should consider developing a social media marketing strategy that will be interactive, unique to the company, and well managed.