Mahlet+Prospectus

Yoseph M

= News For the Internet Age = **Mahlet Yoseph**

// Distributing The News Through New Media Will Solve Readership Issues //
=__**The problem**__= As technology advances, the internet has become the primary source of news for a growing number of the population. Gen-Y which has grown up with the internet prefers to get its news online due to an abundance of reputable sources which are free. This new generation does not feel the need to subscribe to a newspaper.

=__Proximity's Social Media Solution / Recommendation__= Proximity's extensive research shows that a majority of Gen-Y is a part of some online social networking site such as Facebook or Twitter. Often these sites are not just for socializing but for hearing about and sharing with friends the latest newsworthy event. This report shows how newspapers, magazines and other print media can embrace the internet and gain back the readers they have lost over the years. It will also show print media companies how advertising revenue can be generated and maximized by following a strategy to increase website views.