Sullivan,+T+Press+Release

Sullivan, T


 * For Immediate Release**

Contact: Paul Miers - Proximity - 123-456-7891

**Gen Y Won't Pay For Premium Video**

Proximity to Present Premium Content And Gen Y at 2010 New Markets/ New Media Conference


 * Towson, Md** - April 19, 2010 - Proximity, the leading Gen Y media consulting group, announced today that Tom Sullivan, Asscoiate Media Analyst, will be presenting at the 2010 New Markets/ New Media Conference on Monday, May 17, 2010 at the Burkshire Marriott Conference Hotel in Towson, Md. Sullivan's topic will be "Content Providers Promblems With Gen Y Viewers." As many Gen Y's are viewing video through legal and illegal sites online, these sites need to decide if it will be the right decision to make the viewers pay premiums.

Gen Y has changed the way they view shows. Proximity focus group results show Gen Y:
 * Doesn't expect to pay for premium video;
 * Has a low tolerance for advertisments;
 * Is less willing to pay for premium video.

"One thing we know about Gen Y is they expect things to be free," said Sullivan. "When it comes to watching shows online, they will find a way to watch for free so these sites should find other ways to bring in revenue other than from it's Gen Y viewers."


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.