WilcoxonK+Report+Prospectus

WilcoxonK



= Effective Marketing to Gen-Y =

// A better way to market to Gen-Y using Facebook //
=__**The problem**__=

Gen-Y individuals find Facebook ads bothersome. Gen-Y is mainly concerned with Facebook for the many applications it provides, not being a target audience to certain businesses. There has been a great change in dynamics of the social media with less conventional media, hence marketing to Gen-Y has become increasingly difficult for businesses.

=__Proximity's Social Media Solution / Recommendation__=

Based on the data found from Proximity's social networking focus group session, Gen-Y finds Facebook ads bothersome and in general will advoid them at all costs. However, most individuals from the session did explain they were not objective to being a member of certain business groups. By marketing through Facebook groups, Gen-Y has direct interaction with other group members, allowing them to avoid the bothersome ads and become integrated.

This report details how Businesses use Facebook in effective ways to target and advertise to Gen- Y users. Businesses should be focused on the excessive information they can inquire from their users through Facebook. By learning Gen-Y's interests and dislikes, Businesses will be able to associate with their audience and perform more effective marketing strategies.