Wan+Y.+prospectus

Wan Y.

= Social Networking: New effective ways to target consumer marketing =

// Facebook ads can help businesses get huge benefits //
=__The problem__= Since Gen- Y consumers no longer watch TV or listen to radio in conventional ways, companies are having a hard time targeting them. Many Gen- Y consumers can only be found on Facebook. Facebook provides various platforms for businesses to show their products and to communicate with consumers from continent to continent. It can help companies pull through this economic slump.

=__Proximity's Social Media Solution / Recommendation__=

Proximity focus group results show that Gen- Y users choose Facebook to be their main source for communicating. Therefore, a company needs an integrated social media strategy that lets user interact on Facebook.

This report details how Businesses use Facebook in effective ways to target and to advertise Gen- Y users. It shows how Facebook can provide the information about Gen- Y's interests, ages, and habits to businesses, in order to help businesses to target the Gen- Y marketing. Based on the Gen- Y’s information, businesses can make certain ads to attract the Gen- Y consumers.