Harriston+K+Sales+Letter

Harriston K



May 10, 2010  Mr. Simon Baker, Manger Good Tymes Cafe 128 Broadview Avenue Baltimore, Maryland 21227  Dear Mr. Baker,  I enjoyed talking with you yesterday at the New Markets/New Media Conference about the //Good Tymes Café’s// need to promote its brand to Gen Y. Enclosed you will find a prospectus for the report I mentioned describes how Facebook is becoming the best outlet for businesses to advertise and gain new consumers.  You mentioned yesterday that //Good Tymes// feels that they have established a good reputation within the community along with dedicated customers, but revealed that you would like to garner more attention in the heart of Balitmore City, rather than the outlying neighborhoods so that the café isn’t just another coffee place at the corner, but a place where anyone can come in, sit down and relax among their peers.  Proximity will be able to provide you with customized surveys and focus groups to help you establish an image as not just another highly-commercialized corporate corner café. Our marketing consultants can help you with advertising your cafe to market to Gen-Y consumers on Twitter and Facebook. Our research has shown that using these various social networking sites are more effective methods of advertising rather than traditional media, such as newspaper ads or radio commercials.  I invite you and your staff to join us at Proximity’s Towson branch to attend a focus group session on //Good Tymes// Gen-Y brand image on Monday, May 17th. After the session, Proximity team members will be able to answer any questions you may have about your marketing goals. Sincerely, Kendra Harriston Associate Media Analyst