Howell+D+report+prospectus

Howell D.

= Businesses Can Use Social Networking Site For Data Collection =

// Using Social Networking Site For Data Mining //
=__**The Problem**__= Our Research shows that Gen-Y is not interested in advertisements on Social networking sites. This suggests that businesses should not waste their resources on advertising on social networking sites. Businesses should consider collecting information about Gen-Y that is available on social networking sites. Businesses need to know how and where they can access this data so they can make decisions about what to market to Gen-Y.

=__Proximity's Data Mining Recommendation__=

Our research suggests that Gen-Y uses social networking sites indirectly. This can be done through mobile devices or third party software. These sources contain a large amount of information about Gen-Y.

This report details how Gen-Y is moving towards indirect social networking, and how third party software providers make money by conducting research. The research is available to businesses who want to know which products to sell to Gen-Y. Businesses should consider partnering with these third party software providers to gain access to more information about Gen-Y.