Aaron+Templeman+Sales+Letter

Sales Letter May 31, 2010

Mr. John King, Director of Marketing Dell Corporation 8600 York Road Towson, MD 21286

Dear John:

It was a pleasure talking to you yesterday at the //New Markets / New Media// conference about Dell's need to market its products to Gen Y consumers. Enclosed is a prospectus for the report I mentioned about marketing through social networking games.

As you mentioned at the conference, Dell needs to develop a strategy to market to Gen Y in order to sell laptops to students entering college. I believe Proximity can help you create an effective strategy to incorporate social network sites into achieving your goals.

We can provide you with Proximity focus group results to help Dell be viewed as the superior laptop for college students. Our faculty is well entwined in Towson University. They can give you guidance on how to create advertisements and features that will be incorporated into social network games. Your advertisements will appeal to to your audience because our student marketers know exactly what Gen Y looks for in products. Our research shows that if presented the right way, advertisements on social networks can reach the targeted audience.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Dell's social network marketing strategy. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Aaron Tempelman Associate Media Analysts

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