Thur+C.+Report+Prospectus

=Thur C.= I changed the subtitle. The sentences in red are wordy / awkward. Shorten them by using simple agent/ action scripts Social Media Networking: The new way to market and advertise Christina Thur

// How Retail Businesses Can Use Facebook to Reach Gen-Y //
=__**The problem**__=

Gen-Y has become difficult to advertise to because it no longer consumes media in conventional ways (such as television or radio). Businesses are utilizing social networking sites such as Facebook as a way of marketing and advertising to Gen-Y. However, t he form of advertisement that uses Facebook ads appears to be bothersome to Gen-y and is also ignored. __**Proximity's Social Media Solution / Recommendation**__

// Proximity focus group results show that Gen-Y finds // the groups featured on Facebook n  ot to be a form of solicitation if businesses utilize Facebook as a form of advertisement that allows users to interact on Facebook without being bothered by the hassle of advertisement ads. Therefore, // a company needs an integrated social media strategy that lets user interact on Facebook and is coordinated with other forms of advertisements. // // This report details how // Businesses retailers are utilizing Facebook as an effective way to target and advertise to Gen-Y by using other forms of advertisement that are not bothersome and ignored by Gen-Y. A case study of Kohl’s shows how to successfully draw fans to their Facebook page. Kohl's offered Kohl’s target audience a chance to win a one-hundred dollar gift card, by becoming a fan on Kohl’s Facebook page and writing what they love most about Kohl's on Kohl’s Facebook wall. Kohl’s learned that free shipping is a constant request from some of the retailer's 720,000-plus fans on the social media Web site Facebook.