Herman+A+Press+Release

Herman A


 * For Immediate Release**

Contact: Paul Miers - Proximity


 * No End In Sight For Illegal Music Downloading**

//**Proximity to Present LimeWire and Future Trends at 2010 New Markets / New Media Conference**//


 * TOWSON, MD - April 22, 2010 -** Proximity, a Gen Y on-demand media strategy group announced today that Andrea Herman, Social Media Analyst of Proximity will be presenting at the at the "New Markets/ New Media" conference on Monday, May 17, 2010 at the Burkshire Marriot Conference Hotel in Towson, MD. The topic, "LimeWire and Illegal Downloading", will be presented. There is no end in sight for illegally downloaded music, in fact it seems to be becoming more accepted, and LimeWire is still one of the most popular peer to peer file sharing networks in which illegal downloading can take place.

Gen Y is a prevalent client for illegally available music. We need to keep these things in mind when trying to advertise and reach the Gen Y market:
 * Gen Y gets most of their music from downloading most of the time illegally
 * LimeWire is one of the most popular peer to peer file sharing networks
 * Due to the characteristics of Gen Y; their need for everything quickly, easily, and for little or no money, our fast paced world is only going to continue to warrant these needs in the future.
 * Taking advantage of advertising where Gen Y collects music and will continue to collect music would be a smart business strategy.

"Obviously the entire music industry has had a complete makeover so to speak in the past decade. The demand for CD's has been replaced by digital music and now music consumers, particularly Gen Y, feel that they should not have to pay for it and acquire it illegally instead, and no one is going to move backwards and pay for it again" Andrea stated.

**About Proximity** Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.