Rososhik+K.+Report+Proposal

Rososhik K.

To: Proximity Social Networking Team From: Karina Rososhik Date: April 3, 2010 Subject: Proposal for report on Businesses on Facebook

Facebook is the social networking site that Gen-Y users use most. It became an attractive place for businesses to reach an target Gen-Y users. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. I propose to write a report on how businesses are showing their presence on Facebook and the new and creative ways they can attract new customers.


 * Need**

It is becoming harder to reach Gen-Y users through traditional ways (like Billboards, Radio, and commercials). Users use Social networking sites to learn more about products, organizations, artists and world events. Marketing on Facebook can give your business the consumer base you desire because information on Facebook spreads through networks exponentially fast.
 * Businesses need an effective strategy to attract and to market to Gen Y.
 * Businesses need more customer interaction. Facebook pages provide that by building better relationships with target audiences and current customers.
 * If you join a business group page/fan page, you are more prone to recommend that brand to you peers.
 * Businesses can gain more information on their brand reputation, what they need to change, and how they are perceived in the eyes of their customers.

There are several creative and affective ways to reach Gen-Y users through Facebook, this report will discuss how to successfully market your business through Facebook.


 * Topics**

The proposed report, "Advertising and Reaching Target Audience through Facebook", will cover the following topics:
 * How do Gen-Y users use Facebook
 * How do businesses use Facebook
 * The advantages companies/business get from advertising on Facebook
 * Is Facebook the most effective way to target Gen-Y users, if so why?


 * Sources**

http://www.mpdailyfix.com/ social-media-works-for- business-study-says/ http://emediavitals.com/ article/17/5-tangible- benefits-facebook-fan-page http://www.mediapost.com/ publications/?fa=Articles. showArticle&art_aid=125954 http://weblogs.hitwise.com/heather-dougherty/2010/01/social_network_impact_for_reta.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+hitwise/us+(Hitwise+Intelligence+US) http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-company-product-or-service-in-facebook/
 * Facts and numbers on how Social Networking affects businesses
 * Benefits that a business can get through the use of Facebook
 * Marketing through Social Networking sites is successful
 * Social Networking impact on retailers
 * Market yourself successfully through Facebook
 * The ways Facebook can make you a Marketing Guru.