MWF+12+mobile+focus+group


 * Rationale**

U.S. users of smart phones typically buy a subsidized handset from a particular cell phone provider. Consequently they must consider trade-offs between handset features and the price and quality of the cell network. The purpose of our focus groups is to determine what factors influence these decisions, and whether they are driven primarily by the choice of handset or the provider network. We also want to determine the extent to which Gen-Y uses apps. This information will let us better advise Proximity clients about which handsets and networks are most attractive to Gen-Y users.

Questions:
 * Why did you buy your particular handset?
 * Did the reputation of the cell provider or the kind of network they offer influence your decision?
 * What features and applications do you use on your mobile device?
 * Are you completely satisfied with your device? If unsatisfied, what would you improve about your device?
 * Are you satisfied with your provider, and will you renew your contract?