Ahmed+N.+Sales+Letter

Ahmed N

April 27, 2010 

Mr. Jackie M. Clegg, Director of Marketing Blockbusters 7702 Belair Road, Baltimore, MD 21236  Dear Mr. Clegg: 

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Blockbuster need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mention describing how business retailers are utilizing Facebook as an effective way to target and advertise to Gen Y.

As you noted yesterday, Blockbuster feels that it must needs to get attention of Gen Y in order to keeping up with their revenue by successfully advertise to them via through social networking sites. I believe Proximity can work with you to develop an inclusive campaign that uses social networking (such as Facebook) to achieve that goal.

We will be able to provide you with comprehensive surveys and focus groups to help Blockbuster reach their consumers and provide successful advertisements. Our marketing consultants can direct your sales team on how to advertise new products, and our production teams can create ads that appeal to Gen Y. In addition, we have trained student marketers who can promote Target on social networks such as Facebook and MySpace. Our research shows that by businesses’ presence on social networking sites and promoting fans with promotions and giveaways is a far more effective strategy for reaching Gen Y than paying for ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on **“** Blockbuster’s advertising through Facebook” **.** After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Nawaz Ahmed. Associate Media Analyst