Waterworth+A+report+proposal

Waterworth A

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report about using social TV to target Gen-Y

Need: Breakup of old prime time TV ad model.

Gen-Y doesn't watch video in traditional ways - also multi-tasking, social networking. Clients need report to understand the new options social TV offers for targeting Gen-Y.

End of primetime TV Social networking revolution How social TV works - the CBS example Marketing opportunities on social TV
 * TOPICS**