Herman+Report+Prospectus



= Reach Gen Y Where They Download Music =

// Advertise on popular peer to peer file sharing network: LimeWire //
=__**The problem**__= There is no end in sight for music to be easily downloaded for free, most of the time illegally from the Internet. In fact, illegally downloading music seems to be increasing in popularity as people are becoming less intimidated by legal implications and more artists are starting to embrace sharing instead of fighting it. Gen Y has basically grown up with the Internet and over time grown accustomed to not paying for music, so peer to peer file sharing networks are here to stay.

=__Proximity's Social Media Solution / Recommendation__= Proximity focus group results show that LimeWire is the most popular peer to peer file sharing network with Gen Y.

Businesses trying to target the Gen Y market would get their message out if they went where most Gen Y visit regularly; peer to peer file sharing networks to download music. This report details recent LimeWire events so Proximity clients interested in advertising via LimeWire are informed. A few years ago LimeWire made a move to go partially legit and created the LimeWire Store. Recently LimeWire has created a “LimeWire Music Blog” and also partnered with AVG to bring users better virus protection. The LimeWire Music Blog especially could be a successful place for clients to advertise.

Available now at [|www.proximity.edu]
Herman A