LoPinto+M.+Sales+Letter

April 28, 2010

Mr. Tom Mallon, Director of Tourism San Diego, California 123 Palm Tree Drive San DIego, CA 12345

Dear Tom,

I enjoyed our conversation at the New Markets/ New Media conference regarding the advertising future of the city of San Diego. Enclosed you will find a prospectus for the report I mentioned describing advertising on Rhapsody music’s website. As you mentioned at our meeting you are seeking to advertise to Gen-Y as more people are beginning to seek vacations. I believe that Proximity can help your tourism department devise a more successful way to invest your advertising funds. We can provide your department with specialized focus group reports and surveys to help your city. Our consultants can prepare your tourism department toward successful places to advertise. Our services give us the ability to tweak your advertisements in such a way that Gen-Y will find appealing. I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on advertising for your city. Following the session, I encourage you to meet with our group members to talk about how Proximity can help you in your advertising campaign.

Sincerely, Michael Lo Pinto Associate Media Analyst