Jones+T+Sales+Letter



April 27, 2010

Mr. Leon Clutterbuck, Director of Marketing Sony Music Corporation 32147 York Rd Towson, MD 21204

Dear Leon,

It was a pleasure to talk with you last week at the //New Markets/New Media// conference regarding the necessity of Sony Music to market its product to Gen-Y. Enclosed you will find a prospectus for the report I discussed with you about potential ways to save the music industry, in particular the "pay what you want" model.

As you mentioned yesterday, Sony is looking for ways to grab Gen-Y back into purchasing music. I believe Proximity can assist you in running a campaign that fits the current times and will appeal to Gen-Y and get them to start purchasing music again.

Proximity can provide you with customized focus group reports and surveys. These will help portray Sony as a progressive company that is embracing the culture of using the internet as a resource for finding music rather that fighting against it. Our promotion staff can assist you in creating advertisements to promote your new agenda and we can advise you on how to properly run a "pay what you want" model for selling music. We can also assist you in using social media as a way to reach out to Gen-Y rather than traditional television advertisements as our reports show Gen-Y does not respond to these very well.

I invite you and your team to a special focus group session at Proximity's Towson office. This focus group will be based on the "pay what you want" business strategy and other potential business strategies to help Sony sell music. After the session you can meet members of our group to discuss how to fully implement and successfully operate any of these strategies.

Sincerely, Travis Jones Associate Media Analyst

enclosure

Jones T