Liu+J.+Sales+Letter

Liu J.



April 27, 2010

Ms. Julia Soto, Director of Marketing Azzurra 11 382 Mountain Way Ave. Suite 8, Towson, MD 21286

Dear Julia,

I enjoyed talking with you yesterday at the //Mobile/Networking// conference regarding Azzurra 11’s need to promote its brand to Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the use of Foursquare and how it could be beneficial.

As you noted yesterday, Azzurra 11 feels that it must establish brand identity with Gen-Y now in order to promote its products and services among other local bars and grill venues. I believe Proximity can work with you to develop a comprehensive campaign using mobile social networking to achieve that goal.

We can provide you with customized survey and focus group results to help shape Azzurra 11’s reputation as the leisure and entertainment business of quality products and services. Our faculty consultants can recommend how to reach out your target audience efficiently and how to attract them with special promotions. In addition, we have trained student marketers who can promote Azzurra 11 on social networks such as Foursquare. Our research shows that using student representative to friend social networkers is far more effective strategy to reach out Gen-Y than conventional ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Azzurra 11’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Jesse Liu Mobile Media Analyst

Enclosure