Villa+S+sales+letter

Villa S May 10, 2010

Mr. George Meeks, Director of Marketing Black & Decker Corporation 305 W. Joppa Road Towson, MD 21286

Dear George, I enjoyed my conversation with you yesterday at the New Markets/New Media conference about promoting Black & Decker’s brand to Gen-Y. Enclosed you will find a prospectus for the report we discussed describing Limewire’s new plan to share revenues from advertisements with the music industry.

As discussed yesterday, Black & Decker feels the need to establish brand identity with Gen-Y now in order to get their business in the future. I believe Proximity can help you devise a plan to reach this goal by using peer to peer networks.

We can provide you with survey and focus group results that show ways for Black & Decker to reach Gen-Y consumers. Through our research we have shown that peer to peer networks is a great media in which to advertise to Gen-Y. I suggest that Black & Decker use Limewire’s new advertising program to reach Gen-Y and Proximity can help connect you with them.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Black & Decker’s Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Scott Villa Associate Media Analyst