Thomas+K++Press+Release

Thomas K

For Immediate Release

Contact: Paul Miers (123)-456-890
 * The Production of the Universal Mobile Device**


 * //Proximity to Presents iPhone as a Universal Device in 2010 New Market/New Media Conference//**

Towson, MD – April 26, 2010- Proximity announced today that Kieara Thomas will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic will be, “Having a universal handheld device to solve consumer’s everyday needs.” The growth of technology over the years has caused Gen-Y to become more efficient in production and society much easier. Here are some ways for Apple, Inc. to advance the iPhone into a universal handheld device for Gen-Y

- Transforming the iPhone to become more of a business friendly device but sill fashionable to attract Gen-Y - Expanding the memory space and battery to make room for application, pictures, mailing, web browsing and documents on the device. - Becoming a high tech device but also affordable for Gen-Y - Creating a social network within the iPhone community so that only iPhone users can communicate with each other. i.e. instant message

Apple is starting to release a new upgrade of the iPhone which focus on the business aspect of the device, but there are many ways to make the iPhone to become better and appealing.

“If we focus on the marketing segments of the mobile industry and people that purchase these devices, we can created an iPhone that will satisfy every consumer of Gen-Y”, said Thomas. “Just think that the market segment of society is people on-the-go, which means that people wants to be able to do everything they need from the palm of their hand. The iPhone will become an all-in-one mobile device, which will cater to each consumer individually.”

About Proximity **

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.