sherry+solomon+sales+letter

May 9, 2010

Ms. Lea Klingon, Director of Marketing The Black & Decker Corporation 701 E. Joppa Road Towson, MD 21286

Dear Lea:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Dial-on Soap need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new Personal TV service being developed by broadcast networks and cable companies.

As you noted yesterday, Dial-on Soap now feels that it must establish brand identity with Gen Y in order to sell its products to that cohort of young individuals who are buying hygiene products. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and social networking to achieve that goal.

We can provide you with customized survey and focus group results to help shape Dial-on Soap's image as a progressive, eco-friendly company. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make multi-platform ads that appeal to Gen Y. In addition, we have trained student marketers who can promote Dial-on Soap on social networks such as Facebook and Twitter pages. Our research shows that using student representatives to friend request other social networkers is a far more effective strategy for reaching Gen Y than buying conventional banner ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Dial-on Soap's Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals and strategies.

Sincerely, Sherry Solomon Associate Media Analyst

enclosure