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Ryou K

** iPhone: The Way Apple Solidify Its Market Position Ever After Kuk-Hoon Ryou ** // Apple's New iPhone OS 4.0 and Its Domain on the Market Place //

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There is nobody can make an objection about that iPhone is the most desirable mobile phone in this era. For this reason, other phone companies have been trying to catch up with the iPhone. Therefore, many attractive phones are pouring into the mobile market place. Recently, Apple announced new OS for iPhone and it could help them to keep their position in the market.

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In the new OS for iPhone, we can see that Apple’s effort for satisfying customers’ desire. In many part, Apple reflected customers’ opinion in their new OS such as multitasking and foldering. However, there are still things that Apple does not add customer’s wants such as PDF reading. Gen Y users are different with old style customers that taking products just as companies provide. Apple should try to listen them, or they will continuously break the jail.

**Available now at www.proximity.edu**