Goldberg+Sales+Letter

Goldberg A. April 27, 2010

Mr. George Kostanza, Director of Marketing Van De Lay Industries 701 E. Joppa Road Towson, MD 21286

Dear George:

I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Apple's iPhone and their need to market it to Gen-Y users. Enclosed you will find a prospectus for the report I mentioned describing the new iPhone 4G, iPhone OS 4, and Verizon Wireless customers.

As you noted yesterday, Apple feels that it must get the word out that it will address the feedback and opinions of its users while making these new products more user friendly in order to attract the Gen-Y market. I believe Proximity can work with you to devise a comprehensive campaign that uses media and social-networking to achieve that goal.

We can provide you with customized survey and focus group results to help shape Apple's image as a company that truly has their customers' best interests at heart, as well as a superior product. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make multi-platform ads that appeal to Gen Y. In addition, we have trained student marketers who can promote Apple on social networks such as Facebook. Our research shows that using student representatives to friend social networkers is a far more effective strategy for reaching Gen-Y than buying conventional banner ads.

I invite you and your staff to join us at Proximity's Towson office for a special focus group session on Apple's Gen-Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Aaron Goldberg Associate Meda Analyst