Lichtenberg+L.+Final+Report

Lichtenberg L.

proximity a next generation connection Proximity Research Report

=Google TV and the Online Video Market= = =

==A Guide for targeting Gen-Y through Online Video ==

By Lucas Lichtenberg

Spring 2010

** Table of Contents **

Executive Summary
Google has been adapting to Gen-Y throughout its entire existence. Google TV will be changing the way people watch television shows and sports. Watching online video is not a new thing to many but it may take another step towards allowing broadband technologies to take over the everyday life of people. Google TV could allow the average person to dump their cable subscription and watch TV in their living room through their computer connection to the internet. Proximity clients need to be aware of online television and the way it will be affecting the world.

Online Streaming options
Competition Google is facing around the internet in the video streaming market

Google TV Overview and the future of online TV
How Google TV will affect the entire video market ranging from cable providers to internet streaming sites that already supply their services. Also, what Google TV offers and how is it being produced

What should Gen-Y do as a result?
Options for Gen-Y and whats the best alternative to watch their TV

Implications
What this means for the entire video market

Recommendations for clients attempting to market to Gen-Y
Clients need help on effectively marketing to Gen-Y, this area should show how clients can do that and with the ever so changing technology how they can continue to market to them through Google TV and what are the most effective ways to advertise

Resources
Bennett, R. (2009, November 23). //How Video Is Changing the Internet//. Retrieved May 2010, from Proximity: [] Bilton, N. (2010, March 17). //Google and Partners Seek TV Foothold//. Retrieved May 2010, from The New York Times: [] Dybwad, B. (2010, March). //Mashable//. Retrieved May 2010, from Google TV to be Unveiled Next Month: [] Fleming, R. (2010, April 9). //Digital Trends//. Retrieved May 2010, from Google Android Powered TV Coming in Fall: [] Melanson, M. (2010, May 4). //Google Brings Android to Web TV//. Retrieved May 2010, from Read Write Web: [] Nicole, K. (2010, May 3). //Appolicious//. Retrieved May 2010, from Android apps in anticipation of Google TV: [] Raphael, J. (2010, May 3). //PC World//. Retrieved May 2010, from Google TV: The Android 'Dragonpoint'?: [] Staff, E. (2010, May 5). //Electronista//. Retrieved May 2010, from Google hints at TV set-tops, funds Invidi: []