Press+Release+draft


 * For Immediate Release**

Contact: Paul Miers - Proxmity - 123-456-7891

Gen-Y Refuses to Pay for Premium Video

//Proxmity to Present on Advertising with Premium Video at 2010 New Markets/ New Media Conference//

TOWSON, MD - April 19, 2010 - Proxmity, the leading Gen Y media consulting group, anncounced today that xxxxx, Associate Media Analyst, will be presenting at the 2010 New Markets/ New Media conference on Monday, May 17, 2010 at the Burkshire Marriott Conference Hotel in Towson. MD. His topic will be "Targeting Gen-Y with Premium Video." Gen Y are now viewing video through these sites need to decide if it will be the right decision to switch having the viewers pay premiums.

Proximity focus groups results show that Gen-Y: __will not pay subscriptions -__ have built up a small tolerance for advertisements will not pay for premium.

Hulu's current strategy of reaching Gen Y viewers has been profitable for Hulu, as well as tolerable for Gen Y. Online video sites are now capable of being viewed on devices like the IPAD, which gives Gen Y a new source of viewing away from the regular television screen.

Google TV and Broadcast Advertising // Google TV Will Allow Advertiser to Targeting Gen Y on Video Sites // = __**The problem**__ = Currently Gen Y watched their media from various sources and in different forms, attempting to avoid commercials and optimize quality. Consumers want a more satisfying home entertainment experience which involves streaming premium content from the Internet directly to the television set. This will not only change the home entertainment industry forever, but will fragment the audience even further. = __Proximity's Social Media Solution / Recommendation__ = If Sony, Google, and Intel can get Google TV operational, small chips will be inserted into Sony's television sets. Wireless Internet will then be available on each TV and surfing the Web will be possible using Google's server. Customers will be able to stream all of their premium content from their favorite web sites to their television sets with the click of a button. Google TV will also make it much easier to advertise to Gen Y. The Google database will have hours of stored information from individual watchers that they can analyze to offer specific advertising.
 * Google TV is still under development,and it is uncertain as to how well the finished product will work. Proximity clients who want to use video to target Gen-Y should wait before commiting to Google TV. **