Maciejak+Prospectus

Maciejak V

= Advertising on Social Media Sites =

// How to Advertise to Gen-Y without Wasting Resources //
=**__The problem__**= =** Proximity clients want to know how to advertise to Gen-Y users. The social networking trend is growing rapidly, but Gen-Y users spend little time browsing and clicking on ads. Companies are spending thousands of dollars creating Facebook pages for Gen-Y users to "become fans of." **=

=__Proximity's Social Media Solution / Recommendation__= = We advise that Proximity clients use their valuable resources elsewhere. Gen-Y users are not clicking through banner ads. They are not even paying attention to them. Companies that waste money and time creating Facebook pages will not see increases in sales. Gen-Y users are disinterested in being marketed to through Social Media sites. = = I advise Proximity clients to advertise to Gen-Y through testing advertisements on sites such as Amazon. Amazon has all of a user's past purchasing history and it uses that history to suggest products that the user might be interested in. Testing ads are the future of online advertising. Proximity clients should move their resources from social networking sites into Amazon. =