Berg+C+Press+Release

Berg C

For Immediate Release

Contact: Paul Miers (410) 555 - 0123


 * Advertising on Social Networking Sites**

Proximity to Present The Positive Effect Social Networking Brings to The Advertising World

Baltimore, MD - May 17, 2010 - Proximity announced today that Courtney Berg will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic will be "Advertising Through Social Media". Social Networking sites are currently the #1 sites Gen Y users are visiting, therefore when reaching out to users 18-25, social networking sites would be the most ideal way to advertise.

Over the past few years, there have been significant changes in the way Gen Y user are utilizing the internet. The following are the key ways of how to advertise to Gen Y users via Social Networking Sites.
 * Facebook advertises based on the geographical location
 * Companies should take advantage of free tweeting, and advertise via twitter updates
 * Business' should utilize social networking sites as a way of marketing and attracting Gen Y users
 * Many Gen Y users access Social Networking Sites via mobile device, therefore there will be constant notifications through advertisements


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers it clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social tends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.