Jacobs+D+Prospectus

Jacobs D

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= Your Personal Bodyguard: Protection For The New-Age Social Networker =

// Better security for the concerned social network user //
=__**The problem**__=
 * As attacks on social networking users become more and more sophisticated many users are being scared away from their social network sites. Gen Y is becoming more cautious, losing faith in the sites to keep their identity safe. The sites are losing users because of this and so sites are losing advertising business.**

=__Proximity's Social Media Solution / Recommendation__=


 * Proximity focus group results show that users of social networking sites do not think the sites put enough emphasis on protecting its users.

This report details how Facebook can change their security settings to make their services to consumers more attractive. It will do this by advertising an integrated virus software to detect malicious content before the user can be affected and to give the user greater control of their own settings. Users can use the new protection system to place their contacts into different categories, and have the ability to set the protection for each, instead of having to do individual users.**