Lozada+K+Prospectus

Prospectus

= Advertising Through Mobile Devices =

// Advancements in Technology Affect on Advertisement //
=__**The problem**__= Technology is growing at rapid rates. It was only a few years ago when you couldn't even access the internet from your mobile phone, and now you have nearly 1,000 of applications at your hand with your moible device. Businesses are always looking for new ways to reach out the Gen-Y and with the increase and advancement within the moible market Gen-Y is straying from traditional ways to get their news. So why not just bring it to them. =__Proximity's Social Media Solution / Recommendation__= Proximity's focus group results show that Gen Y is becoming ever more mobile. They are not like generations before who moved a bit slower and had time to relax sit down on a computer or watch TV on a couch. They are always on the go. Although they are always on the move, they will pay attention to entertaining, or forced ads in exchange for free applications.