Thomas+K+Sales+Letter

Thomas K

May 5, 2010

Mr. Ousmane Diallo Nike, INC. One Bowerman Drive Beaverton, OR 97005

Dear Ousmane:

I enjoyed talking with you yesterday at the //New Markets/ New Media// conference regarding Nike’s need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new universal mobile device being developed by Apple as the iPhone.

As you noted yesterday, Nike feels that it must establish brand identity with Gen Y now in order to see its products to the younger generation that is hip and fashionable. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and social networking to achieve that goal.

We can provide you with customized survey and focus group results to help shape Nike’s image as a progressive, fashionable company. Our faculty consultants can advise your sales force on how to position new products, and the production teams can make multi-platforms ads that would appeal to Gen Y. We also have student marketers who can promote Nike on social network such as Twitter and Facebook. Resent research conducted by our team shows that our student participants are representatives of Gen Y, which is more effective in reaching Gen Y then other advertising.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Nick, Inc. Gen Y branding image. After the session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Kieara Thomas Associate Media Analysis

Enclosure