Dukes+A.+Report+Prospectus

Dukes A

**Verizon’s 4G Network: The Revolution Of The Mobile Market ** Andrew Dukes  //Verizon's 4G Network Targeting Gen Y Through Mobile Advertising // 

**__The Problem __**  Proximity focus group results show that mobile ads on the 3G network don’t appeal to Gen Y. The 3G network has limits that cause slow downloading and streaming videos. The limits make reaching Gen Y difficult for advertisers.

**__Proximity’s Mobile Media Solution__**  Gen Y heavily relies on the 3G network. They use the network daily to communicate with others and access mobile resources. As Verizon plans on replacing the 3G network with the 4G network, advertisers can use the new technology to reach Gen Y more efficiently. Ads with videos and instant downloads will appeal to Gen Y. 

Verizon has invested billions of dollars in the 4G network. Soon, the largest carrier will be completely dependent on the new network. Advertisers who want reach Gen Y should commit to the 4G network.