Vohra+A.+Prospectus

Vohra A. // PROXIMITY reports

Connecting with Gen Y users using Social Networking // **Social Networking: New Business Strategy to Target Gen Y Users ** ** Azeem Vohra ** **// Businesses are using social networking sites as of their marketing strategy //** As every day passes by, small and large businesses are taking advantage of free advertisement that social networking site like Facebook is providing. Other social networking sites are becoming more cautious about how to keep their users active. Other sites are losing users left and right due to remarkable application that Facebook has which connect businesses and Gen Y users effectively and efficiently. Proximity focus group results showed that Gen Y users are connected with their favorite shopping places over the social networking site like Facebook, due to the advertisement advantage that Facebook provides its users to stay in touch with small and large businesses. Gen Y users will pay attention to get information over the social network site by getting invitations and reading blogs. This report details how Gen Y users prefer to stay in touch with businesses over the social networking sites and how other social networking sites can also use their features to attract their users by inventing new applications.
 * //__ The Problem __//**
 * //__ Proximity’s on-demand media solutions __//**
 * Available now at [|www.proximity.edu] **