Jones+T+Press+Release

Jones T


 * For Immediate Release**

Contact: Paul Miers (123) 456-7890

//Illegal downloading is not going away, new business models needed to ensure survival of the industry//
 * Music Industry Needs to Embrace Online Culture**

**Towson, MD - May 4, 2010**. Proximity, a social networking agency, announced today that Travis Jones, Music Analyst for Proximity, will be presenting at the Burkshire Marriott Conference Hotel in Towson, MD. on Monday, MAY 17, 2010. The topic in discussion will be, "Save the Music Industry Now." The music industry is facing a serious threat to the survival of its business. As a whole, the industry needs to hit a "reset" button and redo their entire business plan if they want to survive in the 21st century.

Rather than wasting an enormous amount of money on a campaign to stamp out illegal downloading which does not work, the industry needs to look into new business models to stay competitive. There are a couple ways to do this:
 * Offer a "pay what you want" model for online downloads.
 * Follow the business plan of Spotify or other subscription services
 * Offer incentives to customers for purchasing music

"The industry is facing a serious crisis and must embrace the culture of downloading," says Travis Jones, "Gen-Y is going to continue the trend of illegal downloading and for the industry its now or never."


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.