Gibb+D+sales+letter

Gibb D

May 18, 2010

Mr. James Wood, Director of Marketing Sports Authority Corporation 1238 Putty Hill Drive, Towson, MD 21286

Dear James:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Sports Authority’s need to sell sporting goods to Gen-Y. Enclosed you will find a prospectus for the report I mentioned describing how Hulu is a valuable site to advertise on now, but that there will be better options in the near future.

As you pointed out yesterday, Sports Authority feels that it must establish brand identity with Gen-Y now in order to sell its products for the sport seasons and for those who wish to be physically active year round. I believe Proximity can work with you to develop a winning campaign that uses online streaming video sites.

Proximity can provide you with customized survey and focus group results that show how Gen-Y views most of their video content. We can help shape Sports Authority’s image as the most relaible place for Gen-Y to purchase their sportswear and equipment by positioning new products and making appealing ads. In addition, our trained student marketers can promote Sports Authority on sites such as Facebook and YouTube, as these methods are a more effective strategy for reaching Gen-Y.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Sports Authority Gen-Y brand image. Afterwards, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Daisy Gibb Associate Media Analyst