Ahmed+N.+Report+Prospectus

Ahmed N

= **Social Media: A new way of Business Advertising ** **Nawaz Ahmed ** **//How Facebook advertising can help businesses to attract Gen-Y //** = =__**The problem**__= Since Gen- Y consumers are more attached to internet, businesses are having a hard time targeting them by advertising through TVs, radio stations, magazines, etc. Many Gen- Y consumers can only be found on social networking sites like Facebook. Facebook gives businesses a bright opportunity to create a business page to express themselves to consumers at no cost. It can help businesses to get attention of more consumers and maintain their brand name in market. =__Proximity's Social Media Solution / Recommendation__= // Proximity’s  // focus group results showed that most of people appreciate the presence of businesses on Facebook. Some believed that businesses can reach bigger audience better through the social networking sites by just having a presence of their page than they normally could through newspapers, magazine and radios, etc. One thing that these businesses can do on social media to attract Gen-Y more quick is to send them an invitation compare to conveying their message through newspapers, magazines, radios, etc. The report will focus on how Businesses can use Facebook to advertise to attract Gen-Y. By using social networking sites like Facebook, businesses will be able to associates with their consumers and perform more effective marketing strategies by learning Gen-Y’s interest.