Hatton+J+Report+Prospectus

Hatton J



James Hatton
// Garmin's New 'Garminfone' Will Revolutionize GPS in Smartphones // __**The Problem**__ As GPS's are being integrated more frequently into cell phones, Gen-Y users are constantly needing more and more features. With other cell providers not being able to keep up with these needs, Garmin has stepped in to fill the void and introduce a fully function GPS into a very capable smartphone.

__**Proximity's Smartphone Solution**__ Proximity's focus group results show that Gen-Y users are very interested in breakthrough features on their phone, and purchase accordingly. Users seeking GPS that don't already own a personal hand-held GPS will likely go for the Garminfone, as it has a full feature GPS from the leading navigation company.

The report will be about how Gen-Y users will want to switch over to Garmin's Garminfone.