Djacobs+Press+Release

Jacobs D


 * For Immediate Release**

Contact: Paul Miers - Proximity - 1.410.555.7894


 * Users are concerned about the increased attacks on social networking sites**.

Baltimore MD - April 30, 2010 - Proximity, a Gen Y on demand media strategy group has announced today that Daniel Jacobs, a researcher for proximity, will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010, at the new markets/new media conference. The topic, "Creating the New Age Bodyguard," will be presented. As more users are introduced to social networking sites, some are left unprotected. This leads to a greater amount of cybercrime, much of which could be resolved with new measures of security to protect members.

Over the past couple of years the incidents of cyberattack has increased steadily. The following are some areas in which security can be increased in social networking sites


 * More personalized settings for users to specify exactly what is available to certain people, including the ability to put contacts into sub groups, with different settings for the specific groups.
 * The ability for users to see who has viewed their sites and what information was viewed during the visit.
 * An application that would screen incoming messages for viruses and keywords and give a waring to the user before opening the suspect message.
 * Giving the user the ability to approve or deny additions to their personal page by other users prior to the additions becoming public.

About Proximity:

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.