WilcoxonK+blog+post+analysis

WilcoxonK.

We were asked to evaluate blog post or news items to help us prepare Proximity’s spring focus group sessions. Below is my summary of an article on Twitter and the benefits of utilizing Tiwtter's applications for any business.
 * TO: Social Networking Team **
 * FROM: Katelyn Wilcoxon **
 * Subject: “How Twitter can cut costs in the business world” **

Twitter is a micro’ blogging website that has taken the social networking world by storm. It has given businesses the ability to be their own PR agent and drastically cut the cost of their marketing and public relations campaigns. By using Twitter businesses can give clear concise opionion of what is going on and use Twitter to promote specials or new happenings in their business. It's very cost efficent for businesses small or large, global or local to use this social networking application.
 * Twitter Overview **


 * Article Significance**

As the article pointed out, (Klassen, 2009) Naked Pizza, a small restaurant in New Orleans, noted that an exclusive Twitter promotion garnered 15% of the day’s business. Direct costs such as mail campaign or email marketing services can average $85,000 per year. The opportunity cost of using Twitter allowed Naked Pizza to bring in new business with this costly advertising. Twitter became this business's new vehicle for promotion, which in return gave Naked Pizza a significant profit.

By using the Twitter application, small or large businesses are able to promote their companies in cost effective and efficient ways. Most importantly in the current economy, it is crucial for most businesses to cute costs drastically. By utilizing Twitter and keeping up to date with the newest social networking trends will lead to further promote a company effectively.


 * Questions to ask TU students **
 * How many users do you follow on Twitter? **


 * ** Do you the information from Twitter in your daily life? **
 * ** If a local business runs a Twitter-only promotion, are you likely to utilize it? **
 * ** Do you find Twitter useful in learning about new businesses? **