Huber.C+Blog+Post+Analysis

include component="backlinks" page="Huber.C" limit="100" TO: Proximity Video Team FROM: Chris Huber SUBJECT: CIO Today article on Storagepipe video DATE: Feb.15, 2010

I have summarized and discussed key information in the blog post ‘Storagepipe Takes a Fun Approach To Data Protection’. Storagepipe media made a video which took dry technical data and presented it in simple words and images that accessable to prospective companies. We should use similar media to make Proximity stand out.


 * What they did right **

Storagepipe created a video about their data storage services aimed at corporations. They used a slick video to present the benefits of their service with overloading the viewer. Storagepipe highlights the need for their service and allows for a jumping off point for real conversation with corporations to ensure any needs are met. **Why the Storagepipe video is important**

Commercials have existed as long as television. Storagepipe has shown how we can use video to sell a product that is increasingly technical, without confusing the consumer with technical data. With the continuous growth in technological fields it is becoming harder for consumers to know what they need. We should create a viral video that shows Proximity as everything consumers did not realize they want and need
 * Questions to ask Towson University focus groups **
 * Would you rather read about a product or watch a commercial about it?
 * How much time do you spend, on average, researching a product costing under 100 dollars before you buy?
 * How much time do you spend, on average, researching a product costing over 100 dollars before you buy?
 * Do you like to see funny or clever commercials on YouTube or other internet sites?

__Reference__

(February 9, 2010) Storagepipe Takes a Fun Approach To Data Protection. //CIO Today//, BU 4. Retrieved Feb. 9, 2010, from []