Kennedy+M+Report+Prospectus

Kennedy M = = = =

McGregor Kennedy
= = // Social Networking in Mobile Devices //

Over the past 5 years, social networking sites have seen a dramatic increase in memberships ; the majority belonging to Gen Y users. In the present day, users look to access these social networking sites through their mobile devices. This feature is seen in many devices but has yet to be incorporated fully into a devices operating system.
 * __The problem__ **

Proximity's focus group results show a need for social networking and mobile devices to converge. Users want to be able to quickly access these sites through their mobile devices without having to go through web browsers. (how)
 * __Proximity's Social Media Solution / Recommendation__**

This report details how to market Microsoft's Kin 1 & 2 to Gen Y users through its social networking capabilities as well as how the Kin models will compete with other devices.