Thur,+C+Sales+Letter

Thur C.



Jan 19, 2010 

Ms. Carissa Taylor, Director of Marketing Target 555 Riva Road Annapolis, MD 21401

Dear Carissa:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Target need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mention describing how  business retailers are utilizing Facebook as an effective way to target and advertise to Gen Y.  

As you noted yesterday, Target feels that it must learn more about and understand the needs of Gen Y in order to successfully advertise to them and gain their attention. I believe Proximity can work with you to develop a inclusive campaign that uses social networking (such as Facebook) to achieve that goal.

We can present you with customized survey and focus group results to help Target reach their consumers and provide successful advertisements. Our faculty consultants can direct your sales team on how to advertise new products, and our production teams can create ads that appeal to Gen Y. In addition, we have trained student marketers who can promote Target on social networks such as Facebook. Our research shows that by creating a company Facebook page and promoting fans with promotions and giveaways is a far more effective strategy for reaching Gen Y than paying for ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session **“** Advertising and Reaching Target Audiences through Facebook” **. ** After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals. 

Sincerely, Christina Thur Associate Media Analyst