Seaton+J+Sales+Letter

Seaton J Mr. David Massan, Marketing Director A-Z Book World 445 Lehigh Rd. Towson, MD 21234

Dear David:

I enjoyed talking with you at the //New Markets/New Media// conference about Gen-Y and how to effectively reach them through online video sites. Enclosed you will find a prospectus on the source of Gen-Y's video content and how to effectively reach them through marketing.

As we discussed yesterday, A-Z Book World feels that it must reach Gen-Y by way of advertisements. I believe Proximitiy can succesfully work with you in order to reach users of online video sites. Proximity can provide you with focus group findings to show you where to advertise. At Proximity, our consultants will also advise you on where to place your advertisements that will be most effective in reaching Gen-Y.

I invite you and your staff to join us at Towson's Proximity office for a special focus group session of A-Z Book World's brand image among Gen-Y. After the session, you can meet with members of Proximity to find out how we can help you reach your marketing goals.

Sincerely, Justin Seaton Associate Media Analyst

Enclosed