Gibb+D+wiki+blog+post



Gibb D

//

Episodic is the most comprehensive online video platform for broadcasting both live and on-demand content to the web or any web-enabled device.//

Episodic is a one of a kind online video platform provider. One thing that makes it unique is that it allows potential revenue for providing [|live video] on the web, allowing publishers to receive as much money as they can from their live event. It was founded in 2007 by Noam Lovinsky and Matias Cudich and is based in San Fransisco. As of April 2, 2010, Episodic has been acquired by Google and both companies are excited about working together to bring a great video experience to the Internet.

Although Episodic is not free, what it has to offer is well worth the cost. What makes Episodic so valuable to advertisers is that ads for a live event can be localized to the viewer, meaning that the ads shown to you will be determined by where you are. The right advertisement is played at the appropriate time (controlled by the director of the live event.) This is great news for those wishing to advertise to Gen-Y at the right place at the right time. Also, [|Analytics Data] for Episodic keeps track of viewers and how they are responding to and engaging with the video so you can see where they are rewinding, fast forwarding, and when they leave the video. Episodics website does a great job at providing [|demo videos] on their features so that you can better understand what Episodic has to offer.

How it works is you can set up a live stream and broadcast that stream through Episodics player. You can then insert ads into the content and manage them through their video ad server, campaign management tools, or ad serving solutions. However, Episodic is not limited to just advertising. The producer may ad other content during the video to make it a more dynamic and engaging experience for the viewer.