Heer+A.+Press+Release


 * For Immediate Release**

Contact: Andrew Heer – Proximity –

**How The Internet Is Changing Everything You Knew About Advertising**

**Proximity and Advertising to the Elusive Generation Y in 2010 Conference**

There is no question that the internet has completely changed the way we advertise, these are just a few of the key changes that will be discussed at the conference. ∙ Advertising to Gen Y with authenticity and believability.
 * Towson, MD - May 2, 2010 –** Proximity, the media strategy group, announced today that Ted Turner, General Manager of media research at Proximity, will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic will be, “Advertising to Generation Y, the //Soft Sell//”, and will cover all the information for you to starting getting the most out of online advertisements.

∙ Most people are turning away from traditional media and to on demand media such as internet radio and how to take advantage of these treads.

∙ Social networking sites the secret free ad campaign.

∙ What to expect from the future, where we are headed.

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * “Internet Advertising is a bit of an art form, it takes lots of planning or no one will look at it.” Ted Turner. “In order to effectively reach Gen Y you must learn to be genuine and believable.” **
 * About Proximity **

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.