Wong+P+Report+Proposal

Wong P

Voice, text, e-mail and paging are primary means of communication. My remember the day where people had to go out looking for a pay phone to make calls when they were out of their homes. Now people have a handheld device that is capable of voice, text, e-mail and paging functions on it. I propose to write a report on how mobile device manufacturers are going to position themselves to keep up with the demand from the Gen Y era. Demand for new and convenient ways of communication through mobile devices is always growing. Gen Y is always going to choose the easiest and convenient form of communication. · Phones without text and e-mail capabilities will be obsolete within the next couple years. Gen Y era will have zero demand for these mobile devices that do not support text and e-mail. · Manufacturers of mobile devices will have to keep up with the changes in the Gen Y era in the way they communicate. · Voice communications over mobile devices are being used less and less as the Gen Y population is growing because of the difference in commutations. Manufacturers and companies who advertise to the Gen Y population will have to understand that the voice communications over mobile devices are being used less because the primary communication is through text messaging and e-mails. These companies will have to adjust their business strategy to adapt to this change. Clients of Proximity who wish to target Gen Y consumers need this report to understand the changes in forms of communication and how to change to this environment. The new business strategy will help the clients of Proximity. The proposed report. “New means in communication for the Gen Y era,” will cover the following topics: · How text messaging came around; · Why Gen Y chooses to text over voice communication; · How will texting be affected by changes in state laws; · How companies utilize advertisement through a text. The report will also include attachments that outline how companies will either e-mail or text specials going on in stores. The following items are key sources for the report. I still need to find detailed analysis of how the technology of sending out these messages and e-mail will work from the stores to your device. Hart, Kim. Advertising Sent to Cell phones Opens New Front in War on Spam. (2008, March 10). Washington Post. Retrieve April 10, 2010 from . <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Kim Hart reports on how advertisers are now targeting mobile devices and text messaging with spam and this could start some trouble as we see in our e-mail with all those viruses and spam mail. The article argues that every time a span test message is sent to your phone, you are charged each time! Ryan Williams said "Spam e-mail usually goes right into my spam filter, but the texts are there, on my phone, and they just keep coming." <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Urmann, David. The History of Text Messaging. (2009 Aug 30). Articlesbase. Retrieved April 11, 2010 from < <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[] <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">>. David Urmann discusses the evolution of text messaging. He explains, “Text messaging is considered as the fastest and most reliable means of communication. It has gained worldwide popularity and has attracted billions of subscribers. Let us learn how text messaging was developed.”
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