Jones+B+Prospectus



= Spotify Targets U.S =

Jones B

// Spotify debates opening doors to American Users //
=__**The problem**__= CD's and DVD's have become a thing of the past as Gen Y's new primary source of entertainment and music comes from digital media. Music Industries profits have decreased tremendously in the past decade due to Gen Y's refusal to buy an artists merchandise when they can easily acquire it from Peer-to-Peer sharing applications. Publishing an album is an expensive process, less and less artist are being discovered or given the opportunity to broadcast their music because the record labels cannot afford it.

=__Proximity's Social Media Solution / Recommendation__= Spotify is Europe's largest and most successful site for acquiring digital media, whether through downloading or streaming. Spotify offers subscription fees for users and is partnered with several music industries to help fund their process. Along with sharing profits with other record labels, Spotify looks to revolutionize the way we acquire digital media. With it's newly implementated "Mobile Caching", it will give users the ability to stream digital media anytime, anyplace, on demand. Spotify also has intentions of partnering with Google as they enter the peer-to-peer digital media market.