Heer+A.+Sales+Letter

Heer A.

May 1, 2010

Ms. Sarah Turner, Director of Marketing Sheep Shoe Company 626 York Road Towson, MD 21286

Dear Sarah:

It was a pleasure to talk to you yesterday at the // New Markets / New Media //about the challenges of developing effective advertisement campaigns for Generation Y. I have included a prospectus concerning the advertisement opportunities available on a social networking radio website.

We discussed yesterday how Sheep Shoe Company likes to get the most out of their advertisements and have a young hip image. I believe that Proximity can help you create a serious advertisement campaign using online media such as social networking and internet radio stations to effectively reach consumers.

Proximity’s many services are designed to allow you to better serve you customers, we develop customizable surveys and perform focus groups to help Sheep Shoe Company develop its progressive youthful image. Our Analysts can provide for your marketing department detailed reports on how best to target an advertisement campaign to reach Gen Y.

I request you and your staff join for a personal focus groups session at Proximity’s Towson office. Following the focus group, we could have the members of our groups meet each other and discuss how we can work together to achieve your market goals.

Sincerely, Andrew Heer Associate Media Analyst

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