Saad+D+Press+Release

Saad D
 * For Immediate Release**

Contact: Paul Miers - Proximity - 1.212.380.2939

//** Proximity To Present Apple's 4.0 iPhone at 2010 Mobile Development Conference **//
 * Apple's 4.0 iPhone Gains an Edge on its Competitors **


 * Towson, MD - April 26, 2010** - Proximity, the leading online competitive intelligence service, announced today that Daniel Saad will be presenting at the 2010 Mobile Development Conference in Towson on Monday, May 24, 2010. The topic will be "Apple's 4.0 iPhone Gains an Edge on its Competitors". Advertisers will reach Gen - Y through mobile adds on the hottest phone soon to be on the market.

Over the past year, Gen - Y has had a tough decision to make between Blackberry, Android, or the iPhone. The following is how the iPhone will become the #1 choice for Gen - Y:
 * Increased revenue from iAD program;
 * Multitasking capabilities;
 * High speed 4G connection.

As the deadline, for the new 4.0 iPhone, approaches proximity clients can decide if this new piece of technology is right for them.

"The Apple iPhone is the hottest mobile device coming to the market," said Saad. "Our focus group results show that many people would love to get their hands on an iPhone".


 * About Proximity**

Proximity is a Gen - Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen - Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.