Vohra+A.+Report+Proposal

Vohra A.

To: Proximity Social Networking Team From: Azeem Vohra Date: April, 28th 2010 Subject: Proposal for Report on Facebook Social networking sites such as Facebook, twitter, and MySpace has helped many companies build and establish their business. With the assistance of the tools that are offered by these social networking sites, companies are able to advertise their products and services using the wide range of applications that are provided. Facebook is the leading social networking site which has the most Gen-Y users than any other social networking site. Also, Facebook is an access point for companies to advertise their product and service to target Gen-Y users. I propose to write a report on how Businesses can expand themselves by advertising on Facebook. Need There are unlimited ways that businesses can advertise on Facebook. · Businesses can advertise free by created their own profile on Facebook. · Business uses Facebook to target Gen-y users directly by sending messages, inviting users to events, building company’s contact list, creating company’s fan pages and keeping Gen-y users updated on the company’s recent events. · Facebook encourages businesses to advertise their product and service on its website and help small and large business owners to build their own advertise on Facebook. · There are three developer tools that are provided by Facebook that businesses use to integrate into their website; in return, it allows gen-y users to view company’s actual content. There are not many social networking sites that allow businesses to market their products and services on website for free of cost by using different applications on Facebook. These applications allow Gen-y users to view the content of the company’s profile easily and understand the message that the company is trying to portray. Client of Proximity who wish to target Gen-y users need this report to understand the role of social networking website like Facebook, which can help develop and expand their business thru web based applications that are provided by Facebook. Topics · How can business stay connected with gen-y users? · Social networking is the future of advertising for businesses · By advertising on Facebook, businesses are more cost-effective in advertising. · Gen-y users are able to stay connected with upcoming products and services; in return, increase in sales for advertisers. The report will also include current companies that are targeting gen-y users and making social networking sites to increase their profit by generating more sales. Sources The following items will allow me to present my report. I will also research even further to find out what makes social networking sites so important for businesses to advertise and target gen-y users. Chandler, Stephanie. How to Use Facebook for Business: Social Networking 101 for Entrepreneurs, Authors and Speakers (2009, April 1). Social media and your business. [] Chandler report on how to use Facebook for business, shows that businesses can interact with their client easily and update their customers with upcoming events. Facebook website: http://www.facebook.com/advertising/?src=aw05 Facebook website will help me understand and explain how easy it is for businesses to promote them selves on social networking site and what kind a role does Facebook play within promoting businesses.