Thur+C+Prospectus

Thur C.

Connecting with Gen Y using Social media = = Social Media Networking: The new way to market and advertise Christina Thur

=The problem= Gen-Y has become difficult to advertise to because it no longer consumes media in conventional ways (such as television or radio). Businesses are utilizing social networking sites such as Facebook as a way of marketing and advertising to Gen-Y. However, the form of advertisement that uses Facebook ads appears to be bothersome to Gen-y and is also ignored.

=**__Proximity's Social Media Solution / Recommendation__**=

// Proximity focus group results show that Gen-Y finds // the groups featured on Facebook not to be a form of solicitation if businesses utilize Facebook as a form of advertisement that allows users to interact on Facebook without being bothered by the hassle of advertisement ads. Therefore, // a company needs an integrated social media strategy that lets user interact on Facebook and is coordinated with other forms of advertisements. //

// This report details how // Businesses retailers are utilizing Facebook as an effective way to target and advertise to Gen-Y by using other forms of advertisement that are not bothersome and ignored by Gen-Y. A case study of Kohl’s shows how to successfully draw fans to their Facebook page. Kohl's offered Kohl’s target audience a chance to win a one-hundred dollar gift card, by becoming a fan on Kohl’s Facebook page and writing what they love most about Kohl's on Kohl’s Facebook wall. Kohl’s learned that free shipping is a constant request from some of the retailer's 720,000-plus fans on the social media Web site Facebook. **Available now at www.proximity.edu**