Scheetz+Press+Release

For Immediate Release ** Contact: Paul Miers - Proximity - 1.609.380.2939 ** Television is No Longer the Only Place to Watch Your Favorite Show ** **// Proximity to Present New Media Outlets at 2010 New Markets/New Media Conference //** **Towson, MD - May 14, 2010** - Proximity, a Gen-Y strategy group, announced today that Eric Scheetz, a Towson University student and Proximity Video Team member, will be presenting at the 2010 New Markets/New Media conference on Monday, May 17, 2010 at the Burkshire Marriot Hotel in Towson, MD. The topic, "How to Advertise to Gen-Y", will be presented as a part of a focus group study on “How does Gen-Y watch TV?” and will give insight on how advertisers should market their products to this generation. Over the past couple of years, changes have occurred in the way people are watching their media. Recently more and more individuals have switched to video streaming websites such as Hulu.com to watch their favorite TV shows and movies. The following are some observations about the media revolution and feelings Gen-Y have towards this change. · In 2007, Hulu.com began providing premium video content to users at no cost. Their advertisement method is to first cover the costs of providing this service and second to generate a profit. · Websites have followed such as ESPN3.com, Justin.Tv, and Fancast.com giving consumers multiple options for viewing media. · Gen-Y has proven they like these sites free, and will even go to piracy to get free video. · Advertisers need to look at these venues as opportunities to hook Gen-Y to their products “The old way of watching TV and movies is done,” says Eric Scheetz, “Advertisers need to exploit their knowledge of Gen-Y’s use on these sites and aggressively market to them here.” Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
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Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.