Harriston+Press+Release

Harriston K

For Immediate Release Contact: Paul Miers (123-456-7890)

**Businesses Reaching Out to Gen-Y Through Facebook** Proximity to present effective ways to garner the attention of Gen-Y via Facebook at the 2010 New Market/New Media Conference · There are currently 400 million active members on Facebook, and about 50% of those members access the site each day. · The ads that are currently on Facebook are designed to be seen by users based on demographics, interests, groups they belong with, and or the people they follow. · Since Gen-Y is closely connected to the Internet more than ever, it’s harder for businesses to advertise to Gen-Y through traditional media, like newspapers and radio ads. Also it could be considered advertising on a budget. · Along with these reasons, a case study will be presented to show how successful a photography business has become using Facebook’s advertising features. “What businesses need to realize is that having a presence on Facebook is practically free advertising,” said Kendra. “Since this site is where Gen-Y can be found, Facebook is the best place to garner their attention.” Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * Baltimore, MD April, 27, 2010** Proximity, a social media research agency, announced today that Kendra Harriston will be presenting at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The topic presented will be “**Businesses on Facebook: how to Attract Consumers Through Social Networking.**” With the amount of people that are currently logging onto Facebook every day, there goes all the people businesses could be advertising to if they establish their own presence on the ever growing social networking site. Here are some reasons why businesses should establish themselves a presence on Facebook:
 * About Proximity **

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at []  to read more about its take on the social media revolution.