Choi+J.+Report+Prospectus

Choi J.

= New Hiring Strategy Through Facebook =

Jungwook Choi
==//Facebook Is a Strategic Resource to Check Critical Personal Information of Potential Employees //== =__ The problem __=

With more than 400 million active visitors, Facebook is arguably the most popular social networking site in the world. A number of Gen Y users are willing to share their personal information and pictures on Facebook. However, many of Gen Y users are likely to ignore personal security settings becaus  e they ten d not to regard privacy as a major concern when using Facebook. Facebook can be a valuable tool for connecting Gen Y users to potential employers.

=__ Proximity's Social Media Recommendation __=

Proximity focus group results show Gen Y is generally afraid of the risk that potential employers would view my personal life.  However, they do not think of privacy as a major concern on Facebook, because they believe that their personal information can be protected by its security settings. According to Proximity research results, about 30 percent of employers are using Facebook to screen potential employees among Gen Y because of their indifference about privacy and the weakness of security setting on Facebook.  This report details how Gen Y users are protecting their personal information on Facebook and analyzes the weakness of its personal security setting. It will demonstrate why many employers favor Facebook to screen potential employees and how effectively and appropriately they use it to gain critical personal information from applicants.

Facebook is the most popular online destination for employers to do their online sleuthing.  It is significant for Proximity to advise potential employers to establish a new hiring strategy using Facebook as a professional tool to hire competent and trusted employees.