Kim+K.+Final+Report+Proposal

Kim K. TO: Proximity Mobile Team FROM: Kihyun Kim DATE: April 10, 2010 SUBJECT: Final Report Proposal

Verizon Wireless is currently the dominant mobile service provider on the market. It makes millions of dollars in revenue every month. Now, they seek to improve their service by providing iPhone and 4G network services. I propose to write a report on how Verizon is placing itself in the market to stay lead of the completion with Gen-Y consumers.

**Need**

Mobile device users want their phones to be fast and useful for using internet service and communication.


 * The mobile device has limited internet speeds.
 * Comparing with other mobile service provider, Verizon wireless mobile devices have fewer applications.
 * Using inefficient in streaming video and audio.
 * Gen-Y users want social network updates directly to their device.

Verizon Wireless can be mediate all of these needs. Providing fast service and cool mobile device will conquer mobile market.

Clients of Proximity who wish to target Gen-Y consumers need this report to understand the role Verizon Wireless provide iPhone and 4G network services will allow them to do.


 * Topic**

The proposed report, “How Verizon Wireless 4G is attracting Gen-Y” will cover for following topics:


 * Verizon iPhone
 * Verizon Wireless 4G LTE
 * The convergence of social networking with mobile device
 * New mobile devices

The report will also include attachments on customer retention and new customer subscriptions.


 * Sources**

The following items are key sources for the report.

Gonsalves, Antone. Verizon iPhone Could Come This Year (March 30, 2010). Information Week. Retrieved April 20, 2010 from []

Gonsalves analyzes that an Apple iPhone which would run on Verizon Wireless’s CDMA network could go into production by September. In additional, Apple is reportedly planning to launch a new iPhone this summer, and is also working on a model of the smartphone for Verizon Wireless.

Raphael, JR. Apple’s iPhone on Verizon: 4 Reasons to Think Twice (March 30, 2010). PC world. Retrieved April 20, 2010 from []

Raphael analyzes that Verizon iPhone rumor. The rumor can makes investors’ benefit from a well-placed “leak.” And he reports that Apple- oriented rumors are a dime a dozen. People expect a new iPhone but they have to have caution.

Reardon, Marguerite. Verizon Expects 4G Launch Next Year (2009, Feb. 18). Cnet. Retrieved April 20, 2010 from []

Reardon reports that Verizon Wireless will provide 4G network this year and launch it commercially in at least 25 to 30 markets in the U.S. Besides the article discusses the speed of 4G, it has shown peak download speeds of 50Mbps to 60Mbps. Reardon analyzes that customers will still expect a high level of support from Verizon.

Miller, Matthew. First look review: HTC Droid Incredible from Verizon Wireless. (2010, April 19). //ZD Net.// Retrieved April 20, 2010 from []

Miller reports that Verizon Wireless announced the HTC Droid Incredible which has better specification than the other smartphones. It provides 8 megapixel camera and Mobile Broadband Connect. He expects to see some heavy Verizon Wireless advertising for the HTC Droid Incredible.