Press+Kit

To: Proximity Media Teams From: Paul Miers Subject: Documents for //New Markets / New Media// conference presentation Date: April 19, 2010

For your final assignment before you submit your final report, you will complete three one page documents associated with a presentation you will be making at a conference to be held at the Burkshire Marriott Conference Hotel in Towson on Monday, May 17, 2010. The conference, //New Markets / New Media,// gives you a chance to showcase you research and recruit new clients. The documents are:


 * __Press release__ - a press release announcing a session you will run at the conference presenting material from your report and Proximity focus group session. You should follow the format in the sample press release. Make me the contact person for Proximity and name yourself as the presenter and the source of the "money quote." Use the text on the About Proximity page for the last section of the press release and follow the conventions in the [|Associated Press style sheet.]


 * __Sales letter__ - a one page sales letter written to a potential client you meet at the //New Markets / New Media// conference. Follow the format on the sample sales letter page. To start your sales letter, go to New Page and use the **Sales Lette**__r__ template.


 * __Report Prospectus__ - a one page prospectus for your final report which you will send with your sales letter. Follow the sample prospectus. To start your prospectus, go to New Page and use the **Report Prospectus** template

Working drafts of the press release and sales letter should be posted by class on April 19 /20. Final copy of the three documents are due April 26 / 27.