Childress+J.+Sales+Letter

Childress J. May 10, 2010

Ms. Whitley Gilbert, Director of Marketing Apple Inc. 701 E. Joppa Road Towson, MD 21286

Dear Whitley:

I enjoyed my conversation with you yesterday at the New Markets/New Media conference regarding Apple's need to continue promoting it's online music store, Itunes, to Gen Y cosumers. Enclosed you will find a prospectus for the report we discussed discribing new business models that will help reduce piracy but also increase profits.

As you discussed yesterday, Apple is the largest online music store and the only way to stay that way is by constantly creating new and innovative products that appeal to Gen Y, so that they will continue to purchase music. I believe Proximity can work with you to create a comprehensive compaign that uses different marketing strategies to appeal to Gen-Y customers through social networking and product placement.

We can provide you with customized survey and focus group results to show how Gen-Y views music as a "Rent-Buy-Steal Model" and possible ways to change Gen-Y's perspectives back to purchasing music again. Our Marketing Department can advise your sales foce on how to positon new products, and our advertising teams can make multi-platform ads that appeal to Gen Y. Also, we have having marketing interns who will be able to promote Apple's products and online music store on social networks such as Twitter and Facebook. By making fan pages on facebook, we will be able to get the demographics of fans; which will help Apple determine who their target audience is, and we will be able to send mass messages to fans that will promote Apple.

I invite you and your staff to join us at Proximity's Towson office for a special focus group session on Apple's Gen Y business model. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Jazmin Childress Associate Media Analyst

enclosure