Yoseph M April 20, 2010 Mr. Conway Twitty The Washington Post 1150 15th St. NW Washington, DC 20071 It was a pleasure meeting you at the New Markets / New Media conference. You expressed concern on how newspaper can reach a new generation of readers. Along with this letter I have included a prospectus for a report on how Gen-Y accesses its news.
You stated The Washington Post is worried about ever-decreasing subscribers and reduced advertisement sales due to the public obtaining the news online. I believe, we at Proximity can help your newspaper increase its number of readers and advertising revenue by electronic media such as mobile phones and social networks. Proximity can aid The Washington Post acquire new readers by implementing a strategy specifically targeted at people seeking the news online. Our analysts can help you connect to this new generation of news consumers using campaigns designed for the generation's media preferences. Our researchers regularly conduct surveys and focus groups so the information we use in helping your company will always be current. I invite you and your staff to meet with our team at Proximity's Towson office to discuss a campaign that will bring you the readers and advertisers you are seeking. Sincerely, Mahlet Yoseph Associate Media Analyst
Yoseph M
April 20, 2010
Mr. Conway Twitty
The Washington Post
1150 15th St. NW
Washington, DC 20071
It was a pleasure meeting you at the New Markets / New Media conference. You expressed concern on how newspaper can reach a new generation of readers. Along with this letter I have included a prospectus for a report on how Gen-Y accesses its news.
You stated The Washington Post is worried about ever-decreasing subscribers and reduced advertisement sales due to the public obtaining the news online. I believe, we at Proximity can help your newspaper increase its number of readers and advertising revenue by electronic media such as mobile phones and social networks.
Proximity can aid The Washington Post acquire new readers by implementing a strategy specifically targeted at people seeking the news online. Our analysts can help you connect to this new generation of news consumers using campaigns designed for the generation's media preferences. Our researchers regularly conduct surveys and focus groups so the information we use in helping your company will always be current.
I invite you and your staff to meet with our team at Proximity's Towson office to discuss a campaign that will bring you the readers and advertisers you are seeking.
Sincerely,
Mahlet Yoseph
Associate Media Analyst